"How To Write A Dynamite Guarantee For Your Sales Letters"

Written by Mike Jezek

Continued from page 1
You can also give a money-back guarantee and allow your buyers to keep any free reports or bonuses they've received from their purchase. You can have another company vouch for you that if you don't follow-through on your promise to give a money-back guarantee to a customer who requests one, then they will. (Clever!) If you're a service business you can give a partial refund of services rendered or even give a refund ofrepparttar entire purchase price. You can even provide a product instead as a guarantee policy. Another guarantee you can try- give one ofrepparttar 127310 above guarantees along with $10 or even $50 extra. Just for people takingrepparttar 127311 time to test your offer. Yes, it's an outrageous and risky guarantee but it'll give you more leverage over your competition. Graphic design pointers. Try adding your picture and signature to your guarantee to boost credibility. Put your guarantee in certificate form. Putrepparttar 127312 words guarantee in big bold letters that stand out. Also, mention your guarantee at least three times throughout your sales letter. More if you have little to no testimonials. You can even write your headline as an outrageous guarantee. Bottomline: Create a guarantee that far surpasses that of your competition and you'll achieve success.

Yours FREE: 10 Minute $ales Letter Critique by Direct Mail Copy & Sales Letter Specialist Mike Jezek. Yes, see if your sales letters are ready to unleash a buying frenzy with a free critique from Mike Jezek. Email: miknlisa@gtcinternet.com, www.irresistiblecopywriting.com


Written by Bob Leduc

Continued from page 1


Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

For example, many online marketers only accept orders online. They could easily increaserepparttar number of sales they get by including options to order by phone, fax and postal mail.


You get more sales when you make it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.

For example, many online marketers use a shopping cart to process their orders -- even when they offer only 1 or 2 items. Don't force your customers to endurerepparttar 127309 complicated process of a shopping cart just to order 1 item. Some will abandonrepparttar 127310 process ...each one a sale you lost needlessly.

Use a simple online order form instead of a shopping cart when you offer only 1 or 2 items. It generates more sales.

Each of these buying stimulators will increase your sales. Start using them now in your ads, web pages and other sales messages. They will produce immediate results without increasing your costs.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. For more info: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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