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4. INCREASE THE BUYING OPTIONS
Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.
For example, many online marketers only accept orders online. They could easily increase number of sales they get by including options to order by phone, fax and postal mail.
5. SIMPLIFY THE BUYING PROCEDURE
You get more sales when you make it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.
For example, many online marketers use a shopping cart to process their orders -- even when they offer only 1 or 2 items. Don't force your customers to endure complicated process of a shopping cart just to order 1 item. Some will abandon process ...each one a sale you lost needlessly.
Use a simple online order form instead of a shopping cart when you offer only 1 or 2 items. It generates more sales.
Each of these buying stimulators will increase your sales. Start using them now in your ads, web pages and other sales messages. They will produce immediate results without increasing your costs.
Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. For more info: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV