How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales

Written by Charles Kangethe


Continued from page 1

A feature is "an attribute or quality" ofrepparttar product. For instance colour, sharpness, or construction material and method.

A benefit is "a service or function"repparttar 120598 product delivers torepparttar 120599 user. For instance speeding up a process, or making an activity, task or job easier.

-->Sidebar Remember : People do not necessarily buy features. They always buy benefits. <--

Step #5 - Headlines -------------------

Now you have allrepparttar 120600 pieces of your jigsaw start to build your "Mind Capture Weapon".

Headlines can be formatted as :

* Commands - "Dare To Write Good Headlines"

* Questions - "Do you want to write good headlines ?"

* Announcements - "New product writes your headlines"

* Coaching - "How to write good headlines in 7 easy steps"

Write as many headlines as you can, some marketers write 50 or more, and format them inrepparttar 120601 different ways.

Now let them to "stew" for a 2 or 3 days before reviewing and choosingrepparttar 120602 best ones.

For software to help you write compelling headlines see relevant resources below.

Step# 6- Write The Copy - Like A Master Storyteller. ----------------------------------------------------

"Usingrepparttar 120603 action triggers that deliver your MDA, weave a personal story for your prospect around your product and it's benefits to them."

Your copy must be persuasive, emotional, and truthful.

Without exception, people love stories.

Use your

* Action trigger list,

* Prospect profile

* Product benefits

to weave a story that captures your prospects mind.

This isrepparttar 120604 goal you started out to achieve and a story incorporating these features is how you do it.

Story telling is one of many mind motivators that capture your prospect's mind and attention.

A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind.

Step #7 - Ask For "Most Desired Action" ---------------------------------------

Your "Most Desired Action" may be :

* Gettingrepparttar 120605 prospect to subscribe to a product.

* Gettingrepparttar 120606 sale.

* Getting feedback and comments.

* Getting contributions, donations or other help.

Whatever it is, you must ask for it in clear explicit terms.

Relevant Resources ------------------

* "Win The war Of Internet Marketing" - e-Book, available at http://www.simplyeasier.com under "Digital Info Products"

* "Headline Creator Pro" - available from http://www.headlines-creator-pro.com

* "7 steps to writing articles people just have to read." article at http://www.simplyeasier.com/ownarticles.html

* Mind Motivators product - Available Mid March 2004 from http://www.simplyeasier.com

------------------------------------------------------------ Conclusion

Userepparttar 120607 tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this inrepparttar 120608 "Marketing War" and you will have a weapon that sells relentlessly and repeatedly for you. ------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. ----------------------------------------------------------- -

Charles Kangethe of ttp://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.


How to fire up your link popularity

Written by Nicholas Dixon


Continued from page 1

You can go to most search engines and type in “submit your -------- article” and you will find thousands if not millions of places to submit to. Choose those that suit your topicrepparttar best.

Over a period of time, your work will start appearing on websites and ezines (Electronic newsletters) online. After reading your article, your prospect may visit your website if they are interested.

After doing this for some time, you will noticerepparttar 120597 difference. Your articles will start appearing on websites with your link in repparttar 120598 resource box. And soon your link popularity goes up which in turn boosts your search engine rankings.

Writing articles isrepparttar 120599 ultimate linking strategy. Start doing it today and you may soon find your link on hundreds of websites.

To your success and mine....... ,

Copyright © Nicholas Dixon

Nicholas Dixon is the publisher and editor of The Roc newsletter.Visit http://WWW.Geocities.com/Oceanroc and subscribe to receive helpful resources and articles.


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