How To Use Viral "Refer-A-Friend" Promotions To Increase Traffic And Sales

Written by Matt Hockin

Continued from page 1

This viral tool has helped Seth receive more than 100,000 downloads on website and more than 400,000 readers in just 30 days time. According torepparttar website, IdeaVirus is "The Most Read Full-Length eBook Of All Time."

Yet another amazing example of viral marketing in action.

How To Use Viral "Refer-A-Friend" Promotions:

So how do you use this technique to leverage and increase your traffic, sales, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Refer-A-Friend" about everything! You can add Viral "Refer-A-Friend" forms to all of your...

> Articles > Contests > eBooks > Freebies > Giveaways > Information > Sweepstakes > Thank you pages > Etc.

Constantly think of ways that you can use a "Refer-A-Friend" pages to leverage each visitor into many more visitors (and sales).

Viral "Refer-A-Friend" tools are available for a wide range of needs and budgets.

For example:

BirdCast offers an excellent "Refer-A-Friend" script for your website that is totally free called BirdCast. BirdCast will even log each referral so you can measure how often it is used. You may even want to have a programmer customize it to fit your own needs.

qbiquity is a "relationship marketing company" that offers "Word of Mouth" solutions to increase online sales, boost site registrations, or extend your brand's reach. qbiquity is a solution for highly trafficked websites who want allrepparttar 134742 "bells an whistles" such as real-time tracking and convergence to other communications mediums like pagers, telephones, faxes, and direct mail.

qbiquity is considered a "high-end" solution and has a large price tag inrepparttar 134743 thousands of dollars per month. Consider online marketing guru Seth Godin's experiences with qbiquity which he used with tremenous success for this IdeaVirus book...

"When you send junk mail to 100 people, on average one person does what you ask. Using qbiquity, 50% ofrepparttar 134744 people who get a recommendation from a friend visit my site, and almost everyone downloadsrepparttar 134745 book. That's astonishing!", said Seth Godin.

It sure is.

Action Step:

All ofrepparttar 134746 viral "Refer-A-Friend" programs that are available are based onrepparttar 134747 same simple concept. They userepparttar 134748 power of referrals and "word of mouse" publicity to multiply how many people see your message. I suggest that you add "Refer-A-Friend" and other viral techniques into your marketing mix before someone refers your competition to this powerful marketing technique...

Matt Hockin - Intrapromote - For more information, download our white paper: "The Proof Is In The Pass-Along - A Viral Marketing Tutorial"

"Let Your Little Website Shine" Part 3

Written by Lynne Schlumpf

Continued from page 1
garbage sales talk or just plain trash. This is usuallyrepparttar case when a company does not understand how to sell onrepparttar 134741 web or is just plain too lazy to plan their content carefully. A website should be useful torepparttar 134742 target market of buyers you are aiming at. If you are selling widgets, have a section of FREE information just on everything you can find out aboutrepparttar 134743 history of widgets and all aspects of using them. If you provide a service, have some information that is useful background forrepparttar 134744 buyers of that service. Sit down with a pad of paper before you ever design your website, and make a hand-written plan of how you want it to look. Includerepparttar 134745 elements described in this article. Giving something free on your site, like free information that is really worth something, will make them feel more at ease about purchasing whatever it is you are selling. If a website only sells something but gives nothing in return, it's just plain garbage. Many MLM websites are like this. (no offense to MLMs!) In contrast, one couple decided they really loved peacocks, so they created a website based only on information about peacocks, such as how to raise them. The website started out as just a hobby type of site, butrepparttar 134746 end result now is that they sell more peacocks than they can breed. They are sold out as soon as babies are born. The other end result is thatrepparttar 134747 CEO ofrepparttar 134748 company wrote a full-length book just on peacocks and sells that on his website now, too. Another example was a man who decided he was a pretty knowledgeable government contractor. He wrote articles on his site about how to haverepparttar 134749 upper hand when it comes to being awarded government contracts. His site is now selling a lot of information, as well as providing it free. His company was recently purchased by another company and sells books, CD-ROMs, and all sorts of other information about this subject. These websites, in contrast to those websites you see that just look like sales letters, are useful. They serve a purpose that keeps people coming back. No one wants to see a whole website dedicated to "I love my company and this is what we do". They only care what you do if you dedicate one page to "About Us", andrepparttar 134750 rest ofrepparttar 134751 website keeps their attention with useful information. Plan your website around your expertise on a given subject. Eat, breathe and sleep that subject. Learn everything you possibly can aboutrepparttar 134752 subject, and write about it. Gone arerepparttar 134753 days that you can have a website that just sells information. You've got to "give away" some of your expertise, too, or your website hits are going to be pitiful at best. You'll be lucky to get 10 people a day to come and look. Enough said on this little pet peeve of mine!

Lynne Schlumpf is the CEO of Route 66 Cyber Cafe, Inc.,, a Web hosting and design company specializing in promoting websites for new owners, building affordable e-commerce sites, and providing reliable web hosting solutions as an affiliate of Virtualis Incorporated.

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