How To Use Testimonials To Increase Your Sales

Written by Albin Dittli

Continued from page 1

I've seen both approaches work well, andrepparttar success ofrepparttar 108142 presentation depends, in part, onrepparttar 108143 skill ofrepparttar 108144 writer andrepparttar 108145 specific nature ofrepparttar 108146 piece. But, all else being equal, I preferrepparttar 108147 first approach: to group all your testimonials and present them as a single block of copy. This can be done in a box or on a separate web page. My feeling is that whenrepparttar 108148 prospect reads a half dozen or so testimonials, one right after another, they have more impact and power than whenrepparttar 108149 testimonials are separated and scattered throughoutrepparttar 108150 piece.

6. Get permission. Make sure you get permission from your customer to reprint his words before including his testimonial in your copy.

I suggest that you send an email quotingrepparttar 108151 lines you want to reprint and ask permission to include them in ads, web copy, and other materials used to promote your firm. Notice I'm asking for a general release that gives me permission to userepparttar 108152 customers quotation in all current and future promotions, not just a specific ad or letter. This lets me get more mileage out of his favorable comment and eliminatesrepparttar 108153 need to ask permission every time you want to userepparttar 108154 quote in a new ad or letter.

7. Soliciting Testimonials. If your customers don't send you emails of praise (and many won't), then you can ask them to give you a testimonial. How? Simply send an email to your customers who are happy with your product or service and ask for their comments. Heres a sample letter (feel free to copy or adapt it):

Mr. George Drake Dear George,

I have a favor to ask of you. I'm inrepparttar 108155 process of putting together a booklet of testimonials-a collection of comments about my services, from satisfied clients like yourself.

Would you please take a few minutes to give me your opinion of my consulting services?

There' no need to dictate a letter. Just email me your comments. If you want to you can just reply to this email.

I look forward to learning what you like about my service, however I also welcome any suggestions or criticisms, too.

Many thanks, George.

Regards, Albin Dittli


Note that I am asking for an “opinion” instead of a testimonial, and that I urge George to give me criticisms as well as positive comments. In this way, I'm not just asking for a favor, I'm getting information that will help me serve my customers better inrepparttar 108156 future. Thus, I'm notrepparttar 108157 only one who profits; we both do.

If you solicit testimonials from your satisfied customers, and you always get permission to use any unsolicited testimonials that people send you, you will soon build a thick testimonial file. Because you have gotten people to give you a “blanket release” to use their comments any way you choose, you can use these testimonials in any or all of your marketing materials, from ads and sales letters, to catalogs.

Always give a list of your full testimonial file to any ad agency, copywriter, or marketing consultant you hire. It will be tremendously helpful to them when they create ads or web copy for you.

Withrepparttar 108158 wise use of testimonials you can increase your credibility. And with your increased credibility you should have an increased sales conversion rate.

You may freely distribute this article, post it to your or other web sites (where permitted), and publish it in an ezine, as long as you keeprepparttar 108159 resource box as is withrepparttar 108160 article.

Albin Dittli is the owner of, where you can get free content and your very own money making website that is 100% ready to take orders and pull in massive profits for you immediately. You can subscribe to his free eBiz Marketing Tips ezine by sending an email to

They’’re Searching So Why Aren’’t They Buying?

Written by Karon Thackston

Continued from page 1

Are there various styles or sizes? What’’srepparttar price difference? What features/accessories come withrepparttar 108141 system?

This is one time to focus on benefits, to make yourself available for questions, and to direct your site visitor toward your product/service.

Step Three - Evaluation - Eliminating products/services/companies and deciding who’’s best. After you’’ve gathered a good bit of information, you’’ll begin to weed throughrepparttar 108142 product brands and companies to determine which one you will actually buy.

A site visitor in this stage will likely come to your site for additional information, to findrepparttar 108143 answers to questions he/she came up with sincerepparttar 108144 last visit, or to double check facts and figures.

This is a good time to not only focus on benefits, but also to have customer service, warranty, price incentive, and other information available.

Step Four - Purchase - Actually buying your product/service. Finally! After all this time,repparttar 108145 customers are ready to buy! Support their decisions by making your ordering process and shopping cart quick and simple to use.

Step Five - Buyer’’s Regret - Wondering if they maderepparttar 108146 right decision. This is where money-back guarantees can save you! Most people simply needrepparttar 108147 reassurance that they *can* get their money back if need be. Especially with high-ticket items, buyer’’s regret is common. Reinforce their buying decisions by letting them know they can contact you with any problems they have. So, as you can see, even though every stage inrepparttar 108148 process is different,repparttar 108149 same exact keyphrase could be used to searchrepparttar 108150 ‘‘Net for information. Create your site to accommodate every step inrepparttar 108151 buying process. Don’’t assume that - just because someone typed your keywords into a search engine - they are automatically ready to buy.

Copy not getting results? Let Karon write targeted, SEO copy for you. Visit her site at, or learn to write your own copy at Don’’t forget to subscribe to Karon’’s free ezine at

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