Get mailing lists from list brokers in your area (check Yellow Pages) or from firms in SRDS.com's Directory of List Brokers (have your local library can get it for you.)

Now that we have a big picture, let's get back to how to write and design your postcard.

Like any marketing document, start with a headline. Begin with an action word. Promise a main benefit customers will get when they buy from you. Cut out extra words.

Headlines work best when they are black, bold type on a white background. White on a dark background works well, too. Avoid colored type. It can easily blend into background making your headline less attention-getting.

Write in a mixed case like this sentence. Capitalizing The Beginning Of Each Word or PUTTING YOUR HEADLINE IN ALL CAPS makes your headline harder to read.

Use a full-color photo to make your postcard look more impressive and stand out from other mail. That used to be expensive, but now online suppliers like ModernPostcard.com give you a vast catalogue of stock photos to choose from at a low price. We have a card we send to advertising agencies that need help writing copy. The full-color photo shows an ad agency creative director pulling his hair out in frustration. Any ad exec will immediately identify with story our photo tells.

Finally, take advantage of many sizes postcard come in. 4.25 by 5.5 inch cards are small, perfect for short messages and fitting in a customer's pocket or purse. Many people like to use larger 5.5 by 8.5 card. It gets attention, can hold more information, and can still be mailed cheaply. Cards as large as 8.5 by 11.5 inches are still relatively inexpensive to print.

If you are only sending a few postcards each week, you can get best results by hand addressing your cards and affixing a stamp. It gives your card a personal touch customer's appreciate.

Cheap, effective postcards are a great way for a very small business to gradually build its customer base and sales. Postcards are also a good way to augment a larger company's print and broadcast campaigns. By following these simple tips, you can insure your postcard gets noticed and brings results.

(4) Prove You Care With Customer *TESTIMONIALS*....

If you don't have any testimonials or positive comments from your customers, just ASK! Send an email to your customers and say you'd like some feedback, it need not be anything complicated.

Then collect and compile your most attractive comments and display them throughout your sales copy on your site. The testimonials will reinforce YOUR creditability which equals more sales - meaning more profit for you.

Before copying these comments, ensure you personally request permission from customer first. And ask if they don't mind you adding their name, email and website address at end of it. While adding these details aren't necessary it will add to creditability of testimonial itself.

(5) Utilize A Solid And Effective *GUARANTEE*....

Making a simple change to your existing guarantee can result in an instant boost in sales... IF done properly!

When writing your guarantee always remember that your aim is to eliminate all danger and worries of your customers. If you do so by removing risk with a money-back guarantee, for example, you will make it a much easier choice for people to consider your offer.

But by making your guarantee even more powerful, you'll also benefit from clients who will love you for your support and create word-of-mouth advertising for your business.

Here's an example of poor guarantee:

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"If you're not satisfied with our product, you can return it within 30 days of purchase, and receive a full refund." ___________________________________________________

And here's one I came across recently:

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"If you're at all undecided about MYKS!, just take advantage of our guarantee. Buy it, download it, review it... if you don't like it, just ask for your money back. We won't be upset, that's what guarantee is for." ___________________________________________________

You may have noticed above guarantee as same used very effectively by Ken Evoy for his Infopreneur's Toolkit , "Make Your Knowledge Sell!".

He completely removes risk by explaining exactly how to use guarantee -- he literally ASKS for you to take advantage of guarantee!

Take a look at his other website's and see how he use's strong guarantee's to capture customers that would have previously not ordered.

http://myss.sitesell.com/default.html http://myws.sitesell.com/default.html http://buildit.sitesell.com/default.html http://myps.sitesell.com/default.html

By applying all of above tactics to your website, you're virtually guaranteed to increase your sales and profits almost instantly.