Continued from page 1
Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:
100 searches x 300 keywords = 30,000 searches and possible hits a month.
How do you find these low-cost keywords?
Use keyword selection tool provided by most ppc engines to look up a main keyword. Then start from bottom up to pick out related, low volume (less than 1000 searches a month) keywords.
Also, don't forget to use misspellings. So many people don't bid on misspellings that you can usually top positions quite cheap.
#3) Use Your Keywords In Your Title or Your Description or Both
Using your keyword in description can double your click throughs, which means more interested prospects visiting your website.
You want visitor to click on your link, only if they are really interested. Including your keyword in title or description is a great way to weed out tire-kickers from sincere customers.
It reinforces idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.
So those are several tips to helping you choose right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!
Kathryn O'Neill is chief editor for Pay Per Click Advertising
For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com