(7) Testimonials. These will also dramatically increase your sales. If you don't have any, ask your customers for them. Every testimonial will always contain a key phrase or benefit - make that phrase leap out at reader by using bold type. Always provide website and/or email address of person who wrote testimonial. If you make website URL and active link, you'll get more testimonials - but you'll also lose traffic when your visitors click on those links.

(8) Bonus Gifts. Offering freebies with your product is an old trick in web marketing - nearly everyone does it. My advice is take freebies off. Why? Firstly, chances are freebies you offer are also being offered by hundreds of other websites - your visitors have seen them all before and are not impressed. Secondly, offering freebies sends message that your product is not really worth it on its own.

(9) Unique Selling Proposition. You must differentiate your product from your competitors' products. One way to do this is to have a 'Warning' near bottom of your page that says "Do not buy an eBook on XYZ unless it meets following criteria..." And then list unique features of your eBook (or product).

(10) A Call to Action. This is biggest cause of lost sales. Most people procrastinate - so you must create a sense of urgency. You can do this in various ways - a price rise after a certain date, a price rise after a certain number of copies have been sold, or a bonus report for next 15 orders.

(c) 2003 by Michael Southon

Advertising - It amazes me not only how much business spends on print advertising, but how many of them do not include their web address in Ads. It's 'way' better than your phone number at 5:00 a.m. Saturday morning? You already pay to print everything, just be sure you're adding line: www.findushere.com Do you have all of those? Good job! Now try these...

You never know where your visitors (customers) could come from...

Your Answering Machine message..."be sure to visit our website at www." Your "On Hold" message..."for additional savings, visit our website at www." Include your website business card with every bill you pay! (See SS Hot Tips) You'd be surprised.

On a Bus waiting bench. Just your URL, thousands of people keep seeing these.

Engrave bottoms of your gym shoes. This way, everywhere you walk in mud or snow leaves your URL impression... C'mon, laugh with me! Clear window stickers - The greatest invention, removable, for car window, car door, trunk, etc. License Plates or Frames - If legal, make your "other plate" an Ad for your website! Bumper Stickers - Don't laugh, - you can make them classy, and they're inexpensive to boot! Use for cars, sponsorships, tradeshows, mail one with every order, etc.

About The Author Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving business since 1996. His 23+ years of experience in the computuer industry can help you succeed. Their website offers free education to assist any business in successfully marketing their company online.