Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is ad at very top or very bottom of an ezine. Since they are closer to top or bottom they stand apart from other ads and so they illicit a much greater, more favorable response from subscribers.

A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate from its regular newsletter mailing. The size of these ads vary from one newsletter to another but they have proven, by far, to be most effective, most profitable ezine ad in which an advertiser could ever invest his/her money.

These two advertising methods are most powerful tools in an ezine advertisers arsenal. There is only one problem, how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines and then spend some time combing through thousands of zines to find those that meet your demographic requirements.

When that is done you are ready to further narrow list by sifting through to find ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair, you do have an intelligent alternative if time is an issue for you.

The Ultimate Media Magnet has compiled all of newsletters that offer sponsor ads and solo mailings into one efficient directory. All ezines are sorted by category so as to make it even easier for you to immediately pull out those targeted to your market.

The Ultimate Media Magnet is by far best solution for any marketer selling any product or service. You will instantly find targeted ezines that offer most effective methods of reaching a hungry, paying audience.

The Ultimate Media Magnet is only one tool available to members of The Ultimate Marketers Resource (http://success.goldbar.net).

Ezine advertising has been and will continue to be one of most cost effective and profit generating tools at internet marketers disposal. But, like everything else on internet, for advertising methods to remain effective they must evolve.

Think of it this way, many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical and these very same marketers now utilize opt-in email, ezine marketing and autoresponders instead.

To succeed using ezine advertising, you must change with times and use methods that work today!

When you first start your ezine you can choose to manage list yourself, use a free list manager such as Yahoogroups or Topica, purchase list manager software or use a paid list management service. I personally recommend starting out with a free service such as Yahoogroups. I started with them when it was still Onelist a few years ago and have never had any serious problems. They inform you when a person subscribes or unsubscribes, distribute your ezine to your entire list, send out a welcome and goodbye message of your choice and more. If you would like to have a look visit http://www.yahoogroups.com

Finding a list manager and designing your template are just beginning steps. In Part 2, I will explain ways of promoting your ezine and how to get subscribers for FREE. I know when I first started Web Success, I was on a zero budget and through experience learned how to build my business for free. That is one of wonders of Internet. You can start, build and run your own business for very little capital.

What it does take is commitment, time, work and passion for what you are doing. Although road may be long, journey is an experience I would not want to miss!

Join me next week in Part 2 for promoting your ezine and building your subscriber base.