How To Turn The Biggest Sceptics Into Eager Buyers

Written by Kris Mills

Continued from page 1

4. Case studies

Give an example of a before and after situation relating to one of your clients. This helps build credibility and it also helps your reader picture themselves owningrepparttar product. For examples of case studies in action just click here

5. Comparison chart

Ifrepparttar 127321 features and benefits of your product are proven to be better than that of your competitors, use a comparison chart which illustrates this.

Your sales arsenal

So you're about to meet with a prospective client to sell them your products or services. You're fairly clear on what to say to them to excite them about doing business with you but unless you're in a position to ensure that they sign up onrepparttar 127322 spot or if there arerepparttar 127323 minute they leave your premises.

If your prospective client needs to go back and think about your proposition and/or if there's another decision maker involved, it's very important that you leave them with something that will ensure they stay excited about using your services. Not only that, it's also important thatrepparttar 127324 information they take away helps handle any objections they may have.

*Professional looking corporate profile which gives details of your company history, your products and services and most importantly,repparttar 127325 benefits of doing business with you. The more professional this document looks,repparttar 127326 more professional your company will look inrepparttar 127327 eyes of your prospect.

*What clients say ... a list of testimonials with punchy headlines (the morerepparttar 127328 better)

*Imagine getting results like these - a sharp list of results you've achieved for clients (a paragraph or two on each one)

*Client Success Stories - This is a more comprehensive case study document which gives a before and after picture.

*Quality colour copies of any press coverage you have received

*Frequently asked questions document which addressesrepparttar 127329 most common objections or fears felt by prospects

Kris Mills of Words that Sell is a seasoned copywriting professional and author of "How to Create a Sales Explosion With Every Ad and Letter You Write". More information on this popular guide can be found at, or check out more of Kris' many copywriting articles at

10 Uncommon Ways To Increase Your Sales!

Written by Larry Dotson

Continued from page 1

7. Most people wantrepparttar latest and newest things in life. Use words and phrases in your ad copy like "New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.

9. Most people want to makerepparttar 127320 people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product.

Larry Dotson Get over 40,000 FREE ebooks and more when you visit:

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