Set people at ease by putting your smiling photo on your site. Nancy has hers right next to pictures of chocolate and cash you can earn working with her. You can see that Nancy looks like a nice person you feel you've met somewhere before. That's not a bad impression to give customers.

4. Write some exciting, interesting, informative descriptions for your products and services. The more expensive product, longer your description must be. Rather than just droning on down page, make your longer text include deeper details. Customers love copy that tells them everything they need to know. AND gets them excited about buying.

5. Describe problems your product or service solves. Give real life examples that visitors can identify with. Show how your customers use what you sell. Then describe what visitor's life will be like after he buys from you and uses your product.

6. If you can, let people search through your products and services by subject and by price. Some people want to see all Compaq computers you sell. Others just want to know what you have in under-$1000 range. Let people shop both ways.

7. Make it EASY to order. On longer pages of copy, put a BIG order link near top, in middle, and toward end of page.

Give people a button they can click and have item put directly into their shopping cart. Tell customers how long it will take to receive product or service they are about to order.

These simple 7 suggestions can quickly turn your site into a money-maker. More visitors will discover reasons to come back to stay on your site longer, come back again and again, and to buy.

You now have name and phone number of a prime valuable customer ready to buy who WANTS to hear from you.

>From customers viewpoint, this is simple, responsive and satisfying. From sellers position it is one of most powerful ecommerce tools to be announced on web this year! This idea and powerful software behind that simple button were announced at a press event titled "Showstoppers" during Spring 2001 InternetWorld conference and show in City of Angels (Los Angeles) March 15th.

This tool receives my vote as a better ecommerce solution than any seen at huge eCRM (Customer Relationship Management) show held concurrently with I-World show at LA convention center this month. The powerful tracking and reporting functions that come as part of package with this incredibly simple little button could turn around fortunes of major e-tailers like many of those we've seen sink in economic downturn.

Priced at a very low per-call rate starting at about $1.50 per customer contact, you can have calls routed anywhere from your cell phone to your home office and be assured of making sale to that customer that very likely would have walked (or clicked) right out of your e-store without that personal contact from a caring customer representative. Most so-called CRM solutions are simply automated-database-tracking-purchase- recording-preference-listing-sub-routine-predictive-expensive- file-them-here-contact-them-then-follow-up-with-them-next types of robotic de-personalizers.

CallButton offers reporting and tracking tools available in those complex CRM solutions with two major differences. Your customer gets their questions answered and you make sale! It's installed on your page with a short line of HTML code and you don't invest tens of thousands of dollars required of major corporations for their robotic de-personalizer software.

You make sale, your customer is satisfied. Now comes bonus. The upsell while customer is on phone with you. This prospect has requested your contact, has an interest in more of what you sell and has qualified themselves for your services. If you don't upsell them now, you might consider doing something else with your time.

I've signed up for service and can't imagine how I got along without it. It's priced for small business and handily solves a difficult issue for both business owners and their customers.

http://callbutton.com/