They didn't know what it was about that one particular color scheme but something kept them coming back to review it more than once... that's how he pre-tested color scheme for that famous branded image of an airplane we all know and recognize as FedEx today.

A small focus group of people sharing their thoughts on what caught their eye.

If you have a small group of friends, co-workers or even a small email list that you can run a survey by then it could do wonders for your marketing campaign. I can recall receiving a email from a newsletter publisher that did that very thing about every portion of his newsletter.

He wanted to know which font his readers preferred over another.

He asked which font size was best for his readers over another.

He continued to ask these questions and he even posted results and now his entire newsletter is -- you guessed it -- exactly like what majority of his readers recommended and preferred.

A focus group could even do wonders for your headlines. The experts say you should write out at least 100 headlines and only then begin to start narrowing your list down to most power pulling headline possible. Naturally your best headline would be one that makes you most sales...

But... after you've written 100 headlines -- which one do you spend money on in advertisements that actually charge you to run ad. That could become a very expensive test. A focus group could help you tremendously save literally hundreds even thousands of dollars determining which headlines you should avoid and which ones you should work with.

Yes, headlines are most critical part of any marketing campaign - so don't put money into any advertisement without first testing Headline.

I mean gee... why reinvent wheel? There are a ton of great headlines out there already!

Here's another example:

"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!

In my swap file I would write it down using a fill in blank approach:

"Great New _____ .... Makes _____!"

I could now take this generic headline and apply it to almost any business...

Weight loss for example:

"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"

So moral of story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in blank approach.

And over time, next thing you know, you'll have so many fill in blank generic headlines to choose from in your swap file....

You'll never be stuck for a headline to write ever again!