How To Test Your Headlines Without Spending A Fortune In Advertising Fees

Written by Thomas A. Hilton, Jr.

Continued from page 1

They didn't know what it was about that one particular color scheme but something kept them coming back to review it more than once... that's how he pre-testedrepparttar color scheme for that famous branded image of an airplane we all know and recognize as FedEx today.

A small focus group of people sharing their thoughts on what caught their eye.

If you have a small group of friends, co-workers or even a small email list that you can run a survey by then it could do wonders for your marketing campaign. I can recall receiving a email from a newsletter publisher that did that very thing about every portion of his newsletter.

He wanted to know which font his readers preferred over another.

He asked which font size was best for his readers over another.

He continued to ask these questions and he even postedrepparttar 108031 results and now his entire newsletter is -- you guessed it -- exactly like whatrepparttar 108032 majority of his readers recommended and preferred.

A focus group could even do wonders for your headlines. The experts say you should write out at least 100 headlines and only then begin to start narrowing your list down torepparttar 108033 most power pulling headline possible. Naturally your best headline would berepparttar 108034 one that makes yourepparttar 108035 most sales...

But... after you've written 100 headlines -- which one do you spend money on in advertisements that actually charge you to runrepparttar 108036 ad. That could become a very expensive test. A focus group could help you tremendously save literally hundreds even thousands of dollars determining which headlines you should avoid and which ones you should work with.

Yes, headlines arerepparttar 108037 most critical part of any marketing campaign - so don't put money into any advertisement without first testingrepparttar 108038 Headline.

Thomas A. Hilton, Jr. - entrepreneur, ineternet marketing consultant, entrepreneurial investor. Co-Founder of -- Author of "An Entrepreneur's Approach to Buying & Selling on Wall Street" at

How To Write Powerful Headlines

Written by Al Martinovic

Continued from page 1

I mean gee... why reinventrepparttar wheel? There are a ton of great headlines out there already!

Here's another example:

"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!

In my swap file I would write it down using a fill inrepparttar 108030 blank approach:

"Great New _____ .... Makes _____!"

I could now take this generic headline and apply it to almost any business...

Weight loss for example:

"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"

Sorepparttar 108031 moral ofrepparttar 108032 story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill inrepparttar 108033 blank approach.

And over time,repparttar 108034 next thing you know, you'll have so many fill inrepparttar 108035 blank generic headlines to choose from in your swap file....

You'll never be stuck for a headline to write ever again!

Al Martinovic publishes an internet marketing newsletter at and runs a successful home business at

    <Back to Page 1 © 2005
Terms of Use