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1. Highly Targeted.
You must know who is in your market is in order to effectively target your ad campaigns.
Your banners should be placed on web sites that will have visitors similar and precisely to what your market needs.
2. Performance Based.
Internet advertising allows for interactivity. The consumer can take action, which is why banner ads that include simple phrase, "Click Here" have a greater ratio of success.
Any banner ad that does NOT have a call or request to action will be a waste of good advertising space and money.
The old banner ad model just called for viewer to take action to click-thru to your web site.
Now you need to convey your product "Brand" so that viewers will remember it when they find need to visit you in future.
Web site domain names which convey this "Branding" can now be more effective than ever.
The 468 x 60 banner remains far and away most popular advertising form on Internet. Current pricing ranges from $20 to $45 per thousand exposures.
Even better are FREE Banner Ad Exchanges that are available.
Yes, believe it or not, there are still many FREE banner ad exchange programs that can bring you a steady flow of targeted traffic to your site.
And, do not worry if you do not have a banner ad to use for exchange because there are still many good FREE banner creation sites available online.
For a FREE list of "FREE Banner Ad Services!" via auto-responder, send a blank email message to: mailto:firstname.lastname@example.org
Make sure to take advantage of these FREE banner resources so you can have your ads working for you in this still vital method of ad exposure online.
Use above "KEY" ideas for your banner ad campaign and you will explode your sales online.
A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:email@example.com Visit us at: http://emailexchange.org/?Articles