How To Test A Keyword For Success!

Written by Lil Waldner

Continued from page 1

Google Adwords estimatesrepparttar possible traffic in clicks per day of a keyword. It displaysrepparttar 145114 possible average position if using Google Adwords. It calculatesrepparttar 145115 daily costs according to a given budget. It finds alternatives to each tested keyword. Google showsrepparttar 145116 clickthroughrate CTR. This isrepparttar 145117 percentage of clicks that a website receives in relation torepparttar 145118 impressions (the number of times a website is shown). The higherrepparttar 145119 clickthroughraterepparttar 145120 strongerrepparttar 145121 keyword!

Goodkeywords is a free windows software for findingrepparttar 145122 perfect set of keywords forrepparttar 145123 webpages. The software can be downloaded. No registration is required.

It is possible to subscribe at They submit regularily lists withrepparttar 145124 most popular keywords inrepparttar 145125 internet. This information can help to find out trendy keywords as well as keywords that show a sustainable popularity. Paris Hilton is a very popular keyword, but is it useful for a website that sells e-books about software applications?

Using, supervising and revising keywords

Itís not easy to find and chooserepparttar 145126 right keyword. The described tools are very useful. The reality has to showrepparttar 145127 results. Itís important to supervise and trackrepparttar 145128 used keywords weekly and to revise them from time to time. Even a CPC campaign on a small budget can be sufficient to determinerepparttar 145129 trends and popularity ofrepparttar 145130 used keywords.

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web site:

Podcasting - What you don't know could hurt your business.

Written by Steve Humphrey

Continued from page 1

What about making your own podcast for your own business or website? That's not exactly rocket science. Get some sound recording software (Audacity or WavePad, for example) and a microphone. Then record some MP3 files yourself.

All that's left is to get them up onrepparttar web somewhere and have them formatted into RSS. Some blogging software and services allow you to attach audio to a blog post. There's even free programs you can use.

For example, you could open a Producer account at:

You can start withrepparttar 145082 free account, which lets you store up to 40MB of MP3 files on their server. It's enough for about four half-hour shows.

That's an easy and risk-free way to try out podcasting. They also have paid accounts for people who want to do more than experiment with this new media.

Now why would you want to podcast? I can think of many good reasons. Here's a few: Put some recordings of your band up and maybe you'll get a recording contract. Sweet!

If you did a teleseminar, make it available torepparttar 145083 world. Position yourself as an expert and people will take you more seriously.

Maybe you know about news items thatrepparttar 145084 local and national media won't pick up. Podcasting gives your story a chance to be heard. Maybe you just want to share something personal withrepparttar 145085 world.

Whatever your reason for wanting to put your music or voice onrepparttar 145086 web, podcasting is an easy and inexpensive way to do it. So pick up that microphone and record your thoughts. I'm waiting to hear it.

============================================================ Steve Humphrey is a programmer, web designer and author of 2 ebooks on programming. His latest project is making podcast technology easy enough for anyone to use. Visit these sites: and ============================================================

Steve Humphrey spent almost 20 years in the telecom industy before becoming a free-lance programmer and consultant. He's taught himself 7 (or more) computer languages and written two ebooks that teach people how to use CGI, Perl and PHP. He was using the Internet several years BEFORE the Web existed. He started building web pages the old-fashioned way - by hand in NotePad. Likes DreamWeaver but still works mainly in text editors.

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