Google Adwords estimates possible traffic in clicks per day of a keyword. It displays possible average position if using Google Adwords. It calculates daily costs according to a given budget. It finds alternatives to each tested keyword. Google shows clickthroughrate CTR. This is percentage of clicks that a website receives in relation to impressions (the number of times a website is shown). The higher clickthroughrate stronger keyword!

Goodkeywords is a free windows software for finding perfect set of keywords for webpages. The software can be downloaded. No registration is required.

It is possible to subscribe at Wordtracker.com. They submit regularily lists with most popular keywords in internet. This information can help to find out trendy keywords as well as keywords that show a sustainable popularity. Paris Hilton is a very popular keyword, but is it useful for a website that sells e-books about software applications?

Using, supervising and revising keywords

It’s not easy to find and choose right keyword. The described tools are very useful. The reality has to show results. It’s important to supervise and track used keywords weekly and to revise them from time to time. Even a CPC campaign on a small budget can be sufficient to determine trends and popularity of used keywords.

What about making your own podcast for your own business or website? That's not exactly rocket science. Get some sound recording software (Audacity or WavePad, for example) and a microphone. Then record some MP3 files yourself.

All that's left is to get them up on web somewhere and have them formatted into RSS. Some blogging software and services allow you to attach audio to a blog post. There's even free programs you can use.

For example, you could open a Producer account at:

www.podblaze.com

You can start with free account, which lets you store up to 40MB of MP3 files on their server. It's enough for about four half-hour shows.

That's an easy and risk-free way to try out podcasting. They also have paid accounts for people who want to do more than experiment with this new media.

Now why would you want to podcast? I can think of many good reasons. Here's a few: Put some recordings of your band up and maybe you'll get a recording contract. Sweet!

If you did a teleseminar, make it available to world. Position yourself as an expert and people will take you more seriously.

Maybe you know about news items that local and national media won't pick up. Podcasting gives your story a chance to be heard. Maybe you just want to share something personal with world.

Whatever your reason for wanting to put your music or voice on web, podcasting is an easy and inexpensive way to do it. So pick up that microphone and record your thoughts. I'm waiting to hear it.

============================================================ Steve Humphrey is a programmer, web designer and author of 2 ebooks on programming. His latest project is making podcast technology easy enough for anyone to use. Visit these sites: and ============================================================