How To Target Your Niche Online Markets

Written by Kalena Jordan

Continued from page 1

- [send] flowers [Florida] - [send] roses [Miami] - [wedding] bouquets [Miami] - Valentine’s Day [gifts Florida] - [Florida] wedding flowers - florists [Miami] - [send] gifts [Miami]

See how a few selective terms narrows downrepparttar searches considerably? Visitors that arrive atrepparttar 125093 site after typing in such specific search terms are already highly qualified to buy fromrepparttar 125094 site. This increasesrepparttar 125095 visitor/sale conversion rate while reducingrepparttar 125096 'click away' rate considerably.

Ok, now you know your niche markets and you’ve narrowed down your target search terms to reach these markets. What next? Well, now you scatter these search terms throughout your web pages, in a logical way so as not to interruptrepparttar 125097 flow of writing. Then you replace keywords in your existing META keyword tag with your new target terms and userepparttar 125098 most important ones within your META description and title tag too. If you’re not confident enough to do this yourself, giverepparttar 125099 terms to your web designer or a SEO and ask them to do it.

Now whenrepparttar 125100 search engines index your site, they’ll find it more relevant for these target searches and (hopefully!) rank you highly for these new terms. The result: effective targeting of your online niche market, less 'click aways' and more real customers.

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit

10 Deadly Marketing Mistakes that Can Kill Your Online Business

Written by Angela Wu

Continued from page 1

__7. Expecting prospects to do too much.

Don't you just hate visiting a site, only to find that you either have to call for more information, or fill out a nosy form with lots of personal information so thatrepparttar business can call you? Most people don't want to risk a high-pressure sales call, so they won't bother.

It's intrusive and can be time-consuming. Give your prospectrepparttar 125092 *option* of gettingrepparttar 125093 information they want fromrepparttar 125094 web, without having to speak directly to someone. Your phone number can be displayed as well, for those who prefer to talk to you or your staff in person.

That's not to say that asking for personal information -- or expecting a phone call -- is inappropriate for all businesses, of course. But in general, if you want people to stick around, make it easy for them.

__8. Assuming that visitors know what to do.

I remember visiting one particular site not too long ago. I readrepparttar 125095 sales pitch and browsedrepparttar 125096 site... only to find a telephone number and a small form with a place for my email address. Confused, I thought, 'Am I supposed to call to order? What doesrepparttar 125097 form do? Is it a newsletter signup box or is it an ordering form? How do I place an order?'

That site lost my sale, because there weren't any clear instructions. Tell your visitors what you would like them to do, and makerepparttar 125098 process as simple as possible.

__9. Trying to do everything for free -- or not enough.

Many beginners try every free promotion method they can find. Others think that free promotions are useless, so they shell out large amounts of cash on what they believe are "effective" marketing methods.

* 'Free' isn't a 'bargain' if you don't get results. * Throwing money at marketing isn't going to make your campaign a success.

There are plenty of excellent free or low-cost methods of promoting your business, and many methods that require a larger investment. Both provide excellent opportunities. The goal is to market your business using techniques that give yourepparttar 125099 largest return for your investment. And if it's free? So muchrepparttar 125100 better; you'll reap larger profits!

__10. Basing your marketing plan solely on assumptions or advice.

One common mistake is to do exactly what your competitors are doing. But just because they're doing something does not necessarily mean it's working! You could be copying a failing strategy.

There are countless marketing tips and many 'gurus'. Each one can only let you know what has worked for him or her. However, no matter how many people it's worked for, there is no guarantee that their strategies will work for you also. Studying as much of this material as you can will allow you to test and develop *your own* effective strategies -- those that directly bring results for your particular business.

Test everything you do. Your customers will 'vote' on repparttar 125101 effectiveness of your marketing by making a purchase.


Angela is the editor of Online Business Basics, a practical guide that shows eBusiness beginners how to build an online business on a shoestring budget. Visit her online at or request a series of 10 free reports to get you started: .

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