2) Add More Value To Your Product or Service

There are so many websites offering same thing in same cookie cutter fashion that you really need to set yourself apart from crowd and be unique. Just go extra mile and increase value of your product or service. It really doesn’t even have to be that hard. Just take some extra time to offer something that your competitors aren’t willing to offer.

For example if you sell ebooks, why not offer your customers option of receiving it as a physical product. Such as in a DVD, CD, CD-R, or even Audio Format. By making your ebook a physical product you will drastically improve value and you can also charge more for it. This idea is not just for people who sell ebooks though. You can add value to just about any product or service that you have. For example, why not make some joint ventures and offer a huge discount for a service or product that compliments what your offering. I’m sure that if you put some thought into it, you can think of something yourself.

3) Maximize Your Web Sites Profit Potential

Most people are so focused on making money with their own product that they often forget about other income streams that they can profit from on their website. For example, have you thought about publishing ads on your site? I’m sure that you have noticed that all big websites on Net publish ads, but even small websites can easily increase their revenue by 20 or 30 percent by publishing ads on their site. It’s not hard to implement either. Usually you just copy and paste a code to your website and you can start delivering targeted ads to your visitors within a few minutes.

How about exit strategies? Are you making any money from people leaving your site? Its just a fact of life that eventually everyone leaves your website. Why not add an exit popup to your site that directs them to an affiliate program or even better a web page where they can opt in to your email list. Also a lot of people just want to find what they’re looking for quickly without any hassles. So why not add a search box to your site where people can instantly find what they’re looking for by typing in a word. There are several sites that you can earn money by placing a search box on your site.

I know that these suggestions might seem obvious but if you actually utilize everything I talked about here you will be ahead of 90% of websites out there.

In order to conduct selection process you must establish certain goal. Possible objectives for you should be to:

• Generate sales • Get access to a large numbers of buyers or sellers • Find distributors and importers • Enhance customer relationships through online tools • Develop product awareness • Extend market shares • Conduct market research • Streamline supply chain • Automate selling process • Adopt e-procurement

Your goal should combine several of these objectives.

In evaluating a B2B Exchange you also should consider whether it has following features, as these features are vital elements for any good B2B exchange.

1. Product catalog based on an industry-standard classification system 2. Product search capability within marketplace and e-catalog 3. Directory of members 4. Product content adding and editing interface 5. Ability to promote products and services

Other key characteristics of a B2B exchange also include:

Simplicity – Primary tools of exchange should be easy to learn and use.

Significant membership base – The quantity of members should be big enough, so that new participants can expand their business from very first day.

Flexibility – The Exchange should add new and modify existing tools according to market need.

Neutrality – The Exchange owners should be unbiased and maintain absolute neutrality. Providing an open and transparent market for all participants is an important constituent of value proposition of a B2B exchange. 2. Preparation

Participation in a B2B exchange in order to achieve successful result is a serious commitment. Study exchange of your choice thoroughly. If they offer trial membership, subscribe! Spend time on learning tools - how they work? Are they beneficial to you business?

Proper preparation will help you:

- saving money - making seamless adoption - increasing productivity right from beginning - reaching your goals faster

However, poor preparation can get you into serious trouble.

- You may encounter higher costs - Productivity may suffer significantly - You even may be forced to abandon whole idea

3. Adoption

The primary factors of company productivity are Revenue Increase and Cost Cutting. Both are easily achievable if you adopt a quality B2B exchange, train your stuffs to use it effectively, integrate exchange’s various tools to your advantage and slowly but consistently make it one of your primary channels for buying and selling.

For more information on B2B exchanges or E-marketplace and how these Internet based platforms can help you, read other articles located at http://ezine.rusbiz.com/topic/2.html