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4.HAND THEM SOMETHING TO REINFORCE YOUR MESSAGE
My business card has a piece on back telling people about free report. I hand them card, showing them back when I mention address they need to write to. This way, they are more likely to remember later when they are going through cards they have collected.
If your card doesn’t have this sort of information on it, give them something that does – a brochure or a specially made postcard.
5.FOLLOW UP
This always amazes me – number of people I meet at networking events who never follow up. They speak to me for 30 seconds, then I never hear from them again. What was point?
When you get back, email everyone you met and remind them of action you want them to take, e.g. “ I enjoyed meeting you at networking event this evening and I hope we get chance to meet again soon. Please don’t forget to order your copy of free report I mentioned, just click on this link and send an email. “
Even if people were interested in report when I mentioned it, there’s still a good chance they will forget later. A brief reminder works wonders.
Using this method, I always get a fair number of people to sign up for my mailing list at these events. Remember, it’s a combination of: single message, call to action, visual material to back up message, follow up email after event.
I guarantee this is a much more powerful approach than most other people will be using and you will have far more impact on people you meet.
© Alan Matthews
Alan Matthews is a Marketing Coach, Trainer and Speaker. To receive a copy of his free report, " Why Isn't This Working? How To Get People Interested In Your Business " email mailto:attractclients@getresponse.com
website: http://www.trainofthought.org.uk email: mailto:alan@trainofthought.org.uk