Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and money.

If You Build It, Will They Come?

The first step to developing a successful web site is keyword analysis. Keywords are anchors of each page of your site, a collective summary of your products and services.

The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.

If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use Overture inventory tool:

You see, your date desperately wanted to go out with you, but you had no way of knowing that because she didn't speak to you. She didn't invite you in. So neither of you got what you wanted.

The same sad story happens over and over on web. Customers come to your site, hoping you are what they are looking for. But if all they see when they get there are nice graphics, vast majority are leaving unfulfilled.

Speak to them instead! Add some nice, welcoming, persuasive copy. Tell them why you are what they've been searching for. Lead them by hand, and tell them why they should begin a relationship with you.