* It encourages "pull" marketing where customers come looking for you, rather than more costly "push" marketing where you go looking for customers.

Step # 4 - To Be An Affiliate Or Not To Be ------------------------------------------

The content rich website is top of your marketing funnel. A mechanism for pulling in highly targeted visitors who have expressed an interest in your product or service.

This builds trust, but little hard cash.

New marketers are often concerned about what to sell, real money comes from "Back End " products.

* The first and easier option is to research and join good affiliate programs. These not only pay good money for hard work, but they provide high quality, good value back end products.

An excellent example of such a program can be found at http://shmyl.com/bgz

A good affiliate program, such as http://shmyl.com/bgz, not only provides you with products, they also provide web templates and sites for you to use immediately.

You can be marketing in time it takes to sign up !

* The second more difficult option, but one which offers you more flexibility and control, is to create your own products.

Until end of March 2004 we are offering a FREE e-book at our website to show you how to create your own info products in less than two hours.

(If you read this article after March 2004, contact us and we will send a copy of e-book to you.)

If you choose do it yourself option, you will need to build a professional product web page, per product, along with all merchant facilities such as credit card processing required to make site operational.

Visit http://www.iprobuilder.com/14127 for easiest currently available point and click, "No HTML Required", professional web site building and hosting program.

Step #5 - Get The Sale ----------------------

Whichever option you choose, you need excellent copywriting to market your products and services.

Even if you use Market Centric research, do not fall into trap of thinking that your market will buy whatever you show them on your product sales page.

The copy must be compelling and drive prospects to take action you want i.e. buy from you.

Copywriting is an art almost anyone can learn. However, if you feel your skills are not yet good enough then pay for a copywriter to do work.

Good copy can sell almost anything. Bad copy cannot sell best product in your chosen business line.

Step #6 - Mind Set ------------------

From discussions with other marketers, many people get to step 5 ready to sell products, typically 6 to 9 months after setting up business.

Frustration begins when sales fail to materialise and your cash flow is more out than in !

Be prepared, pre-plan and you will avoid this frustration because :

* Your business Sales Plan will indicate a realistic timeframe and level of sales.

* Your SWOT analysis will have prepared you for business issues as well as opportunities.

The planning you carried out up front is your insurance against frustration, and disappointment. It is also an excellent yardstick by which you can measure your progress.

This focuses your mind and effort on attaining small successes which build up over time into major career successes.

This is why it is critical to go through planning and research stages in fine detail, realistically and objectively.

------------------------------------------------------------ Conclusion

Use this outline blueprint to create your own detailed business road map and put success in your own safe hands. Guaranteed.

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------

Getting through some payment procedures confounds even experienced surfers. How many payment options do you provide--anywhere from Paypal to fax your order? Credit cards are convenient, but not always purchaser's preferred choice. How intrusive are questions (yes, we know about fraud avoidance)? When goal is building trust (in both directions), how many "we don't trust you" signals does your site send?

4. How many mind games were played on them The primary products sold on most web sites are hype and high pressure. Unfortunately, that's not what buyers are looking to buy, and why conversion rates online are so abysmally low. The quality of typical sales copy is aggressive, designed more to trick than inform. It seems like sales letters were drafted from same manual.

Aggressive tactics are so widespread that effective, customer-friendly copy can actually stand out. So get rid of "gotchas." Customers dread them, and then relax once they don't find them. Mind games don't end after sale's complete. Be alert for delivery, security, and privacy lapses that could creep up after sale.

5. How well business has its act together overall Behind computer screen are untold elements--efficient links, quick loading, glitch-free credit card processing, respect for visitor's time, etc., that reveal company's priorities. Unless all parts work with a consistent goal and degree of care buyer experiences whiplash. Sour notes (small potatoes signals) are trivial in themselves, but break momentum toward purchasing. They're easily eliminated--once you know to look for them. To learn how, read helpful articles at my site, http://www.giantpotatoes.com

Give yourself extra points for post-sale follow up. Here's where Internet sellers can shine because of autoresponders and customer-oriented e-mail. Don't just use such tools for making sale. Use them to build relationships and added value after you get their money.

Dance Your Way to Profits Courtship is necessary to develop a lasting relationship. The pace of dance should reflect give-and-take necessary to build trust. Don't sell buyer, court him with a well-paced dance.

This is Part II of a two-part series. Part I can be read at: http://www.giantpotatoes.com/article201.htm (c) 2004, Lynella Grant