The first step is to review your product or service. Pages should be created providing explanations for most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, site should be significantly bigger and, thus, more attractive to search engines.

The next step is to review results of keyword research for your primary pages. Looking down list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, figures will continue to rise.

Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as number of replies reflects amount of interest in topic. To find relevant forums, simply search for “forum + subject” on any search engine.

In Closing

Google, Yahoo and MSN frequently change algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about only method to smoothly ride these fluctuations. After all, content is king.

PayMate Claims it is fastest and safest global trading service on Internet. It has no set-up fees, gateway fees, etc. Has a very high User Satisfaction and continues to add new improvements on a regular basis. Transaction fees for credit card payments are charged at 2.4%. Please visit their web site for more information on transaction fees. http://www.paymate.com.au

PaySat With PaySat you can sell your products/services Online and enjoy such features as: International Merchants Accepted; Instant Application Approval; Product and Recurring Billing; Easy To Use Plug-N-Play Code; Flat Low Rates; No Set-up Fee; Multi domain/brand support; and Intelligent Fraud Detection System. PaySat is only in its 2nd year of operation but has a pretty good reputation. Transaction fees are 5.3% plus 39 cents. http://www.paysat.com

Paystone Great service that started in 2002. Free to open an account with instant approval. Fees to receive payments range from 2.8% + $0.10 for micropayments to 2.8% + $0.30 for transactions over $5.00. There are no set-up or monthly fees. http://www.paystone.com

PaySystems PaySystems Internet Merchant Account Solution is designed to meet specific needs of Internet and mail/telephone order merchants. Available for U.S. and European-based businesses, PaySystems Internet Merchant Account Solution allows merchants to expand their payment options, increase sales and focus their management efforts on growing their business. PaySystems has no application fees and no merchant account set-up fees. Offers highly competitive rates on transaction fees but you must contact them using their online form at http://eforms.paysystems.com/ps/info/ for more information. http://www.paysystems.com

ProPay USA With ProPay, merchants can accept payments by credit card on Internet and by phone. There is no expensive equipment, no statement / gateway fees and no long term contracts to use their service. Annual fees range from $34.95 - $299.95 with transaction fees ranging from 3.50% plus $0.35 to 2.69% plus $0.25, depending on type of account you desire. http://www.ProPay.com

RegNow RegNow is software industry’s premier registration commerce provider. RegNow makes running a successful online shareware or software publisher business easy by putting a highly advanced platform, customizable technology and powerful resources right at your fingertips. No charge to apply but there is a one-time account activation fee of$9.95 and transaction fee is 16% with a $2.00 minimum charge. http://www.regnow.com/

RegSoft.com In business since 1998, RegSoft.com provides an easy system for users to pay for software and data licensing fees by providing a variety of payment methods. There is a one-time set-up fee of $50.00 and transactions are processed at 8.9% with a $3 minimum. http://www.regsoft.com

share-it! share-it! is used by over 30,000 Software Publishers for their e-Commerce Solution. share-it! works on a commission basis. In other words, after licensing your program, they retain a service charge of either USD/EUR* 2.95 + 5% (Pricing Model A) or 14.9% but no less than USD/EUR* 2.50 (Pricing Model B) and ) and forward remaining amount to you. http://www.shareit.com

StormPay A very good service which has been around since 2002. Free to open an account with instant approval. Fees to receive payments are 6.9% plus 69 cents. There are no set-up or monthly fees. https://www.stormpay.com

SWREG SWREG, oldest online software store in world, has been in existence since 1987. All their prices include credit card processing on their merchant account. Technically, you sell to SWREG on consignment and they sell on to end user. SWREG accepts Micro Payments for 69 cents for items to $7 in value. Default discount is $1 + 6% with a minimum fee of $1.50 (2% surcharge for American Express). This account will be charged a $20 monthly fee with first payment to you each month made with no transmission costs (free wire for instance). Visit http://www.swreg.org/pages/pricing.htm for complete pricing information. http://www.swreg.org

YowCow YowCow is a new company that offers online processing and a 5-level deep affiliate program. No merchant account is needed and you can begin selling today with no monthly fees and a free shopping cart. Has numerous account plans available. Please visit http://www.yowcow.com/yowcow.php?module=pricing for in-depth information. http://www.yowcow.com

Other Options Worth A Look:

Cardservice International at http://www.charge-it-now.com Charge.Com at http://www.charge.com/index.shtml Credit Card Processing Services at http://www.mcvisa.com Free-Merchant.com at http://www.free-merchant.com Free Merchant Source at http://www.freemerchantsource.com e-gold at http://www.e-gold.com GreenZap at http://www.greenzap.com/default.asp IntGold at http://intgold.com Merchant Warehouse at http://www.merchantwarehouse.com Peppercoin at http://corp.peppercoin.com Total Payment Solutions at http://www.totalpaymentsolutions.com VirtualBank at http://www.virtualbank.com

===================================================================== About Author: Drew Michael is a webmaster and marketer. He is owner of The Business Junction at http://www.thebusinessjunction.com, a major software and entrepreneur directory. For a free subscription to The Business Junction Newsletter and free software downloads subscribe at: http://thebusinessjunction.com/Newsletter_Subscribers_SignUp_Page.htm

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