How To Start An Internet Business – Designing For Usefulness

Written by Halstatt Pires

Continued from page 1

What about a product site? Let’s use Nomad Journals – - as our example. The site sells writing journals for outdoor activities such as hiking, travel, rock climbing, etc. The site is simple, clean and loads fairly quickly. Unlike Google,repparttar site immediately needs to convey an outdoor impression to visitors. This is accomplished with three outdoor images, a graphic of a “nomad” and images ofrepparttar 142027 journals. The text is keyword dense, but compact and torepparttar 142028 point. The page conveysrepparttar 142029 nature ofrepparttar 142030 product andrepparttar 142031 “vibe” ofrepparttar 142032 business.

Onrepparttar 142033 other end ofrepparttar 142034 spectrum, consider an entertainment site such as American Idol – The site is slick, offers polls and has community message boards where fans can post messages aboutrepparttar 142035 competition. This is a very good layout for this site, but would be horrible for Google or Nomad Journals.

Don’t Rush

Fromrepparttar 142036 above examples, you can see that there is no universally correct design for a site. Before charging off to build a site, spend at few days considering what it should look like and WHY. Visit sites that you use frequently. Why do you keep going back? What annoys you about other sites? How do these factors translate to your site?

Once you haverepparttar 142037 answers, you will be on your way.

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

Frames and Search Engines

Written by Sumantra Roy

Continued from page 1

Furthermore, you should also place a link torepparttar page containing your navigation links inrepparttar 141628 NOFRAMES tag. This ensures thatrepparttar 141629 search engines are able to spiderrepparttar 141630 internal pages in your site.

One problem that occurs when you use frames is thatrepparttar 141631 search engines may often display one ofrepparttar 141632 internal pages in your site in response to a query.

If this internal page does not contain a link torepparttar 141633 home page of your site,repparttar 141634 user will be unable to navigate through your entire site. The solution, of course, is to add a link torepparttar 141635 home page from that internal page.

Whenrepparttar 141636 visitor clicks on that link, she is brought withinrepparttar 141637 context ofrepparttar 141638 frames.

However, simply adding a link torepparttar 141639 home page presents yet another problem.

Ifrepparttar 141640 visitor had already been viewing that page withinrepparttar 141641 context ofrepparttar 141642 frames and then clicks onrepparttar 141643 link torepparttar 141644 home page, a new set of frames will be created in addition torepparttar 141645 frames already being used. I

n order to solve this problem, you have to userepparttar 141646 TARGET = "_top" command inrepparttar 141647 link, i.e.repparttar 141648 HTML code forrepparttar 141649 link would be something like

Go to our home page

Wrapping things up:

As I mentioned earlier, there is also an advantage to using frames. Since most Internet users are now using frames enabled browsers, it means that not many people are going to know what's present in your NOFRAMES tag.

This allows yourepparttar 141650 repeat your keywords a few more times inrepparttar 141651 NOFRAMES than what you could have done if you were writing a page which humans would also see (of course, don't repeatrepparttar 141652 keywords too many times - that can cause your web site to be penalized for spamming).

You can also avoid using tables, graphics etc. which you would otherwise need to use if humans would also view that page.

However, it is debatable whether this small advantage is sufficient to justify using frames.

For more advice on how you can take your web site torepparttar 141653 top ofrepparttar 141654 search engines, subscribe to his FREE newsletter by going to:

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines,go to

    <Back to Page 1 © 2005
Terms of Use