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You've probably heard
following cliche before, but it's worth repeating: "Marketing is a numbers game." The greater number of contacts you have with a prospect,
greater chance they will finally act on your offer.
Different prospects will, of course, be at various stages of
sales process. Some may be just one follow up contact away from acting on you offer; other prospects may require several more contacts before they finally act.
The question is, will you persist at follow up long enough to motivate your real prospects to act on your offer?
Follow up may seem like a mundane activity, but if you want maximum sales (online or off), you should seriously consider implementing a systematic follow up system. Otherwise, you're probably wasting a significant percentage of resources you invest to acquire your leads, and are overlooking a gold mine!
FOLLOW UP MARKETING RESOURCE
-- I've come across a nice desktop application for automating email follow up, called Postmaster. It either works along with MS Access 97 (which you may already have), or comes with its own stand-alone database. It has an excellent personalization feature, automatic scheduling, and much more. Check it out at: http://post-master.net/rs/auto_pilot
Be sure to sign up to get your own Associate’s reseller Website FREE and get paid for recommending this powerful software to others. http://www.post-master.net/rs/auto_pilot/

Michael Taylor IN JUST MINUTES A DAY Turn three or four hours of correspondence a day into a few minutes of work. Harness the true power of your e-mail communication. http://www.post-master.net/rs/auto_pilot/