Here's more: Leonard Berry, in his new book, Discovering Soul of Service, (1999, The Free Press), writes that core of every successful organization is "a soul, a value system..."

Barbara wrote, "I could almost feel soul Berry describes in way Southwest handled my flight."

John B. Izzo, PhD, in his Awakening Corporate Soul, (ISBN 0-9682149-01-6) writes of "the 4 paths to unleash power of people at work." He says "The soul wants to make a difference." I was at his program at Canadian Association of Professional Speakers (CAPS) 1998 Convention. He said we who speak are to share our unique essence (our soul and it's values,) with our audiences.

And longtime speaker, Kathleen Hawkins, in her SPIRIT Incorporated, (ISBN 0-87516-717-9,) writes of "spiritual laws operating in workplace."

There's no denying this rising tide of corporate receptivity to our authentically sharing who and what we are at essence level as part of our message.

A growing sense of self is pervading people at every level of corporate world. A personal dignity, an enhanced awakening to rightness of personal autonomy is sweeping through world of work. There's a heightened concern for self, for personal growth as a human right and as a direct result of work we do. People long to actualize their true potential. And they want this to be one of outcomes of work they do.

It's now appropriate for us, as experts who speak, to recognize and salute rightful place of human spirit in workplace. At every level of workplace. From mail room to boardroom. And every level in-between.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at:

3. Create a couple of hours of how-to's. This is your concurrent session. Be ready to expand this to whatever time length best works for clients you want to serve. To see if this will play in Peoria, offer to present fund raisers for Chambers of Commerce near your home. They promote. You present. You split take 50-50. They love this because it shovels cash into their treasury while it served their community.

4. Now put on your marketing hat. Start to write articles revealing your expertise. If you have case studies, before-and-after tales of difference your insights make, share them. Discover how to do both inbound and outbound marketing. Market relentlessly

5. Develop your one-sheet and your other marketing tools. Include great letters of commendation: How it was before you came along compared to how it is now. Glowing words of praise about outcomes you produce.

6. Design your Mission Statement. Make it magnificent. Better yet, let it be transcendent. Allow it to be your guiding light, your reason-to-be.

7. Energize your actions. Get behind your intentions with bulldog tenacity. Believe wholly in what you're about. Back your belief with fire in your belly. Be resolute about making yourself master of your personal universe.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at: