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Don't tell me that I will get my ad sent to 1700+ safelist members, when in actual fact my ad is going to 1743. Again, if it is going to 1723 members then be specific.
Specifics are more believable.
You tell me...If I told you I sent an article out with a resource to an ebook and sold 24 copies in 3 days. Or that I almost made $350.00 which do you believe?
When in doubt...actually there should be no doubt. ALWAYS be specific.
Suggestion #3: Prove It To Me...
If you are promoting a weight loss product that you have used then show be before and after photos. If you have won 35 awards, then show me pictures. If you are making money through a given program then show me money...or I mean your checks or statements.
The proof is in pudding...so show me pudding ;o)
> Pictures - before and after > Bank Statements (Clickbank, Paypal...etc)
Suggestion #4: Testimonials...
It's one thing to show or explain results you are getting by using a product/service, but when you show me there are others, again like me, also getting results..then "Hey, put me in coach!"
Testimonials prove that others besides you are getting results, that if you can do it, others can do it too. However, there is a key to using testimonials and here it is.
Use a wide variety of testimonials. See thing here is that one of things you have to prove is that THEY (your prospect) can do it. If you use a variety of testimonials then there will be some from people who they can relate and identify with. Which shows them again, these guys are just like me and yes, if they can do it, then so can I.
Word of advice...when you ask for your testimonials make sure they follow same suggestions that I have given you above. Make sure they are specific and testimonial provider tells their story.
Suggestion #5: How Come??
Tell your customers why you are making such a great offer.
No one believes that you have slashed your price because you are such a great person. However, if you say you want to get your product in hands of another bunch of customers to gather more proven testimonials, then, that would work.
When you are making an incredible offer then state why, give a reason for doing it and be honest. It truly is a big credibility/trust booster.
Again, it boils down to people NOT wanting to be SOLD they WANT to BUILD a RELATIONSHIP. Business is about relationships. The one you have with your customer is of prime importance because once it has developed you'll reap benefits of profits...and even repeat profits.
How cool is that!!
If you don't have a checklist to follow about how to write a good profit-pulling sales letter, then take time out and get your hands on Turning Browsers Into Buyers. It will take you step-by-step through all elements which make a good sales letter and don't forget to add in tips above http://www.profitspace.com/tbib
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach