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The answer to these and other questions may help you determine what is most important to your prospect. Now, just look to see what types of products/services you supply that can help
prospect get what he/she wants.
For instance, if you sell insurance, you have to realize that NO ONE wants insurance, but they may want
things that insurance provides like security. Or if you sell real estate or cars,
car or house may not be nearly as important to
prospect as
status that each may provide. So if during
questioning period, you find out that your prospect is most concerned about security for his/her family, then you’ll show
prospect how
policy you sell will give
family security, or
house you have in mind is resistant to forces of nature, or
car you sell just won Motor Trend’s safety award.
If you have a personal example of a sale you’ve made in
past that was able to get
thing that your new prospect wants by buying from you, then by all means, tell
new prospect about this success. Be specific. Use proper names, time, and location, and your prospect will begin to picture himself/herself having received that benefit as well.
During
close, give them options like, 1) buy this now, 2) wait a year, 3) wait five years, 4) wait ten years, etc. Shem how much they will miss out on if they wait (higher premiums, less return.) Show what might happen if circumstances change between now and
time they buy.
Give them options, and they will probably choose to buy now.

Doug Staneart, doug@sales-leader.com, is CEO of The Leader’s Institute, www.sales-leader.com, specializing in sales training, public speaking, and team building training for individuals and groups. He can be reached toll-free at 1-800-872-7830.