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In addition, knowing that she will lose nothing anyway, she will realize that she can get item up to ten days sooner if she uses BIN option to order it then, rather than waiting for auction clock to tick down.
The strategy I described above is very safe. I use it for majority of my auctions and I always get positive results. At worst, it will take me 3-4 weeks to sell an item, but I wont ever lose money. I just adjust price to compensate for additional fees.
Another effective way to use a ten-day setting is in conjunction with dutch auctions--or auctions that sell a number of same item. Ten-day auctions will give you longest amount of time to move highest amount of products.
You may also want to feature ten-day dutch auctions, depending on what items you are selling. If youíre selling information products and rely on quantity of sales for profit, this wont be effective; but if youíre selling a number of expensive, high profit-margin items, featuring your auction is probably a good idea.
If none of these strategies works for you, you should consider following two things: 1) price other Ebay businesses sell your product for. If someone else IS selling your product, there is a reason for it - and itís probably price. If you cannot afford to sell at a reasonable price, you need to find a new source to buy from. And if your productís price is reasonable, then 2) you need to redesign your auction and find new ways of pulling in targeted traffic.
http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profit on Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!