They're also easy to install on your website - and can go to work for you instantly. Start sending out newsletters, sales letters, product updates, or anything else you want your customers to receive on a regular basis -- without personally sitting there staring at your computer screen for hours on end. If you really want to rub it in, you can even have an autoresponder attached to your email address that will send everyone who emails you a message that says, "Hi! I'm on a beach in Caribbean, and won't be back in office until..."

But, of course, you don't necessarily want your customers, or potential customers, to know that you're not sitting right there waiting to take their order. So one more thing you can do, if you haven't already done so, is arrange for a voice-mail message on your telephone. This is another simple business tool that's readily available for free, or nearly free. Yet I am constantly surprised at how many home-based business owners still either just say 'Hello?' when you call them, or even have their children answer phone!

SMART marketers have a voice-mail message set up, and smart customers now expect and anticipate having to leave a message when they call. One businessman I know is sitting at anchor right now in some out-of-the-way exotic little cove - while his voice-mail system is taking care of business!

So... what part of Caribbean do you think you might visit first? Maybe I'll see you there - we can have a drink together, and toast our mutual success!

Your Web Site:

It doesn't matter whether your web sites sole purpose is to sell or its a content rich porthole, an effective headline should always be first thing your visitors see. No doubt purpose of any web site is to encourage visitors to explore it thoroughly and it's through use of powerful headlines that enable us to dictate path our visitors will take.

Ezine and Classified Ads:

Both ezine and classified ads should be considered expanded headlines. There are two important reasons for this. The first is that it's likely your ad will need to stand out in a pile of others running in same publication. If it doesn't have a powerful headline then chances are your ad wont even be seen. The second reason is due to fact that you're never going to be able to sell anything to anyone with such restricting word limits. The purpose of your classified ad is to get readers to click through to your web site or request an autoresponder for more information and that's where selling is done. Even if your ad happens to be read, if reader isn't curious enough to request further information or click through to your site then it's worthless.

Text Links:

If you exchange links with other web sites or you pay to have them displayed; if they aren't compelling headlines... then nobody's going to click on 'em. Take a look at imagined links below for example:

Joe's Solar Powered Flashlights: We've been making quality flashlights since 1935. If you need a light when you're lost in dark then please visit our web site for quality flashlights you can trust.

Joe's Solar Powered Flashlights: New! Solar Powered Flashlights... Twice as bright as standard flashlights and with no batteries to buy EVER... not only will you save money but you'll always be able to find your way home in dark. CLICK HERE NOW!

Which of above links would you be more inclined to click on?

There's no question about it; headlines are one of most important aspects that will determine success or failure of any online marketing material you create. This is even more important due to pace at which most people surf net. If you have text links on others sites, if you create banner ads, if you want to dictate where visitors travel through your site, then you need to pay careful attention to creating effective headlines.

Headlines that stand out and demand to be read!