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6. Don't overwhelm with too many links
Keep links to a minimum on your navigation bar - at most nine. In fact, keep links to a minimum all across your site. Don't overwhelm your visitor with too many choices... gently, but firmly guide them towards your "action pages" (order page, newsletter subscription page, etc.).
7. Remove banners (from homepage at least)
I've removed all banner ads from my Web site. In my opinion they just take up space, make pages load slower, and look rather ugly... without doing any good. You might feel that eliminating banners might be too drastic a move for yourself, but let me ask you this: how often do YOU click on banner ads?
Note: Definitely remove banners from your homepage. The job of your homepage is to get visitors interested in your site and explore deeper, not to display banner ads which take visitors away.
8. Ask for a bookmark
Put up a simple attentive graphic that asks people to bookmark your site. You'd be surprised how many people will listen.
9. Open external links in a new window
In your tag, simply put TARGET="new". This will open link in a new window. When your visitors are done and close that window, they'll return back to your site. The full HTML looks like this:
(Note: contents within TARGET can be anything - doesn't have to be "new").
10. Use pop-ups on exit
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