Teoma

This search engine provides related search results and keyword suggestion in results returned to searcher. It can open up new avenues of keywords and phrases not thought about before. This resource can be found at http:/ eoma.com/ .

Web Host Statistics

Unless your site is free, i.e. a free several page site through your ISP, you will most probably have . Have a look. My service is through StartLogic. The statistics are compiled through AWStats, which by way is a free program for analyzing web site access. When I log into server, I can view statistics using AWStats. It also shows me which keywords and key phrases people are using to find my site. One great advantage I have found with this method is that you can come up with keyword ideas that you would have never thought about. Because people are finding you with these keywords search engines must have you indexed

Online Dictionary and Thesaurus

Well, you may have wanted to stay away from them in school, but, crack them open. These can provide you with additional ideas to then use in Overture, 7Search, etc..

Word Tracker

This service is packed with many rich features to assist in keyword research. It starts at $6US per day. For $225US annually you are free to use it as much as needed. There is also a free version which does not have many of extended features. I however recommend starting with this version. It will give you a taste of how it works.

Ranking.com

Use this resource to investigate how much traffic a site is receiving. You cannot research individual keywords and key phrases.

As a final note put required time into researching keywords and key phrases prior to submitting your site or starting a PPC campaign. Otherwise you are feeling around in dark trying to find your niche. It is time expensive, but not so for your wallet. This fares well for online home businesses where time is usually not a concern.

For more information on keyword research I suggest checking out ClickZ.com. They offer a lot of advice on search engine marketing.

Link Popularity Tool http://www.instantposition.com/link_popularity_check.cfm This tool measures total number of links or "votes" that a search engine has found for your website. This is a pretty cool tool because as well as tabulated data it also produces a nice graph of resulting data. One final key element of this tool is its ability to compare your website to your competitors to help you with your overall marketing strategy.

Meta Tag Generator http://www.webmaster-toolkit.com/meta-tag-generator.shtml This automatically generates a Meta Keyword tag by reading page you specify, removing common words from it, and picking most used words on page. Extra weight is given to words in a heading tag

Search Term Suggestion Tool http://inventory.overture.com/d/searchinventory/suggestion/ Displays how many times a certain keyword was searched for at Overture.com. Shows all related searches for entered keyword. A good measure to use in determining frequency of search among related keyword phrases

Search Engine Optimisation Tool http://www.instantposition.com/seo_doctor.cfm. A very impressive tool that tests performance of a web site, by analysing a page on important elements of web page creation, such as its title and content. It then scores page against given criteria for top search engines, followed by some valuable SEO advice to improve overall ranking. The report produced is well laid out and easy to follow for anyone doing their own optimisation. A freebie tool that works better than many costly SEO tools I know!

The area of online SEO tools is an exciting area of growth as SEO developers come up with more and more tools to represent website positions on internet. No doubt we will be revisiting this area again….

Internet Marketing Manager

Ambleton Computing Experts in all areas of Internet Marketing, inc. SEO and Web Design.