I try to read them all. The net is best education in world and instead of feeding their head, most marketers are looking for tricks, short cuts and every off wall method you can think of.

Do me a favor, after you've read this article, sit down with a pen and paper, or at your word processor and start listing your goals for your business.

Don't worry about how you'll get there, just find a star you can hitch your wagon to.

Once you've got a goal that gets your blood boiling, decide what you need to know to reach your goal.

Take a lesson from Boris. Let books be your rope. Start spinning your web to stars.

It's been said that knowledge is power, bull. Knowledge is only potential power. Applying what you learn is power.

Grab your rope, spin your web to stars and every time you reach a new goal, thank that pesky little spider Boris. He won't stop as long as there is life in his tiny body.

Is he any better than you?

I don't think so.

My old Signature was one of those boring 3 line sigs with company name, contact information and URL.

Any time I replied to an email message it included that short signature at end. Sure, I dabbled with other longer sigs but I never noticed much of a difference. That is, until I wised up and started targeting my sigs to each prospect...

THE FIX: Rather than use same sig with every email, I now select from a menu of four separate signatures. Each one I created is geared to assist different people. It's usually pretty simple to tell from an email message what type of product or service each person may be most interested in. Now, before I click "send" on any message, I simply use Eudora's drop down menu and select one of my four pre- written signature files.

I suggest you take a few moments to set up three or four different signatures right now. Each one will be a mini-ad designed to assist specific customers and prospects. The sigs should also carefully promote each of your top products and services.

Tip: I've found that writing signatures in a "P.S." format can be very effective since it looks like part of email message itself.

Once you're done setting up some sigs, put them into action. That's easy part... Before you click "send" on any email message, select signature that would fit best with recipient's needs. You'll quickly find that each client you deal with really does fit in well with one particular recommendation. This simple strategy can increase your online income more than you can imagine!