tag as title of your page in search results that appear to user, and words used in your title tag are also determining your search engine ranking.What this means to you is that this HTML tag must not only work to your advantage for keyword scoring, but also must be compelling to reader. The title should be a maximum of 70 characters long and include most relevant keywords of your web site.
Quick Tips:
Make your title interesting and "compelling" to reader to convince them why they should click there.
Make sure every page on your site has a title representing data on your page.
Try to be descriptive and use a title that lets people know what your site is about.
Don't use all CAPS in your title. Search engines hate it and it's difficult for users to read.
Make sure that title tag is grammatically correct
IMAGE ALT TAGS
Example:
Alt text provides a search engine with a "translation" of content of image (a search engine can't read text in an image - at least not yet). Alt text is presented in place of an image if link to image is broken or visitor is using a text only browser. You should always use alt tags not only to increase ranking but also for usability purposes.
Quick Tips:
Be sure to use keyword phrases that you also used in copy of your page, title tag, meta description, and other tags.
Do not try to cram a bunch of keywords into "alt" attribute. We recommend using no more than 2-3 per image.
Describe image - do not just list keywords.
The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
HEADING TAGS
Example:
Home Audio
Although they are not used very frequently any longer HTML heading tags can help improve your listings in search engines too. Since they are "headings" search engines figure that they are very closely related to content of page that they appear on.
So, just like with all of your other optimization efforts you should include your most important keyword phrases in heading tags on your page if you can.
Quick Tips:
Try to include your most important keyword phrases in heading tags on your page if you can.
Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings.
BODY TEXT
The copy on your page is also very important in order to achieve better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading! By 'copy' I mean actual text that a visitor to your site would read.
Did you know that just like a visitor to your site would read copy on your page to figure out what you have to offer, search engines do too? And what do you think search engines are looking for when they 'read' your page copy? Keyword phrases, of course!
Quick Tips:
For best results we recommend that each page you submit has at least 200 words of copy on it.
The copy should include your most important keyword phrases, but should remain logical & readable.
Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during optimization process.
Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in search engines, but many other sites will link to them too increasing your visitors.
YOU'RE NOW READY FOR THE SEARCH ENGINES
Now that your site is all ready, you can submit it to all major search engines, this is final and most important part of all of your search engine optimization campaign. As a rule of thumb, you should always submit to major engines by hand.
When you use some automated submission services, thousands of urls are submitted from one IP address (usually server software interacts with and updates from). The search engine detects that this IP is submitting a large number of pages and tends to ignore it or even ban submissions from that location.
The length of time to get listed varies depending on search engine, here's length of time it currently takes to get listed at each of major search engines once you have submitted your web page.
MSN - Up to 2 months Google - Up to 4 weeks AltaVista - Up to 1 week Fast - Up to 2 weeks Excite - Up to 6 weeks Northern Light - Up to 4 weeks AOL - Up to 2 months HotBot - Up to 2 months iWon - Up to 2 months
Take this time to learn and focus on other marketing techniques, most successful websites use many different types of promotion techniques such as ezine marketing, offline advertising, pay per click campaigns, link exchanges, banner advertising, giveaways, and many more. An educated webmaster is a successful webmaster, take time to continuously learn and grow.
Alessandro DeBarros is a web marketing specialist for BrandBlast http://brandblast.com , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.