Site Submission After optimising your site you are then ready to start submitting your site to search engines. The search engines which Web Ceo submits to, provide about 95% of all web searches and include Google, Yahoo, AltaVista, and MSN amongst others. In total, you can easily submit automatically to about 250 search engines and make manual submissions (which take a little longer but are very important) to about another 20 directories.

Rankings After submitting your site you can then use Web Ceo to monitor your rankings with individual search engines based on your keywords. Although you can do this manually using a spreadsheet and browsing all of search engines, Web Ceo does it so much more easily and saves you time you need to get on with running your hotel!

Linking Many search engines will rank your site according to who links to you. Web Ceo helps to discover which websites link to you and which link to your competition. As a result you can learn who links doesn't link to your site but is linking to your competitors so that you too can request a link.

Site Maintenance

As well as helping you with your Internet Marketing efforts Web Ceo will also help you maintain your site. It can pinpoint broken links, edit your web pages, upload HTML files to your web server, and tell when your web site is down.

Tracking Web Ceo may also be optionally used to track your campaign and who is visiting your site with which browser, operating system etc.

Summary We use Web Ceo at Hotel-Pro and cannot recommend it highly enough. If you are serious about promoting your site then Web Ceo is best FREE tool available - go get it from www.webceo.com Of course after you get them to your site you want them to book! Why not consider our EUBookings package which costs you just £99 per year and allows guests to book securely online in minutes? Our customers have found it pays for itself within days of being up and running!

To find out how Hotel-Pro can help you promote your hotel online and allow you to take online bookings visit http://www.hotel-pro.co.uk

2. Make it easy for your prospects to take action. Be sure to include a “call to action” in your direct mail piece that helps steer your potential clients into purchasing your product or service. Maybe it’s a time-sensitive offer, “Free Hosting For 1 Year - Offer good until June 6th, 2005.” Or perhaps it’s a coupon code, “Buy One Get One Free - Visit our website or call 1-800-555-5555 and mention code BFREE.” Regardless, it is always a good idea to have your website and a 1-800 number listed on mail piece.

3. Choose path to least resistence. Carefully select type of mailer and message that you want to send. If you send a postcard, then your recipient doesn’t have to actually open anything. So many letters get thrown in trash before ever being opened. A bright, high-color postcard doesn’t have to be opened and will most likely be read by recipient.

4. Make sure that you can track results. By including a coupon code or a unique 1-800 number, you will be able to track which mailing prospect is contacting you from. You must keep good tracking records in order to figure out which mailing gives you greatest response rate.

5. Stay committed to your marketing campaign. So many novice marketers will try a mailing only once. This is a big mistake. Persistence and commitment are both vital if you want to instill confidence in your prospects. After several impressions made on a prospect, it is more likely that prospect will trust your company and purchase your product of service.

If you have any questions or would like help with designing your direct mail campaign, feel free to contact EarthQuake Studios by visiting us at http://www.earthquakestudios.com.