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The tantalizer, or “Coming to a Theater Near You” appeals to our sense of emotional need (adventure, laughter, romance, etc.), which then compels us to want to see movie. When we see motion picture, we evaluate degree of fulfillment of emotional need, and subsequently justify our viewing.
This same “Coming to a Theater Near You” concept is Tier One of a powerful three-staged marketing approach that will revolutionize how you find your best career, sooner. Targeted Positioning obtains interviews with recruiters and key decision makers with greater ease. When you position yourself as personalized solution to a company’s identified need or challenge, you justify their investment of time and energy required to find out more about you.
Prove your value by front-loading your Wow! The right mix of marketing strategies or “Coming to a Theater Near You” rapidly confirms your value to decision makers. Achieve this by front-loading Wow! or sizzle of who you are, what you’ll do, and how your contributions will have a positive affect their organizational growth. Your time-saving effort then auto-creates momentum, anticipated results and prevents pursuit from getting bogged down in “process.”
If you’ve ever been ravenously hungry and caught a whiff of hot, steamy, mouth-watering Fajitas, you know what power front-loading sizzle has on your appetite! The unique “Coming to a Theater” marketing tactic has same compelling effect on employers and ensures your career search is hot-wired for success.
Make ‘em drool for you and your talents by changing your focus from “what’s in it for me” to “what’s in it for them” and you’ll have stronger control over picking best career for you. A sneak peak into Part Two So how do you tie exposure to solution of “employer’s” needs and then clearly communicate that linkage? How do you optimistically affect perception of employer’s purchase of your talents?
Part Two will challenge your traditional thinking on networking and provide you a whole new way of exposing you to career opportunities.
Marta L. Driesslein, CECC(www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients’ career transitioning needs.