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Focus as much as you can on what you do offer, and stay out of a defensive posture. If you have a great product, flaunt it. Really promote positive features or benefits of your business and people will not tend to notice your 'newness'.
Often when you are starting out, you also end up making several changes as you go along. If not handled correctly, this may leave impression that you don't know what you are doing and are floundering around looking for a better way. At times, this may be true. However, never let that show. If you need to make changes, promote benefits of new change. Explain that you are doing it to improve what your customers get from your site, product, ezine, service, or whatever. If you show that you are working for them, to provide more to them, they'll give you time to perfect things.
Another crucial aspect to overcoming challenges of being new in business is to continually seek learning and experience for yourself. People are right, experience is a good thing. While there is nothing wrong with being new, you'll want to get through it as fast as you can.
Ask for and collect feedback about your business. Take care of problems immediately and show your customers you care about serving them. Push yourself to provide best you can for your customers and you'll soon find them accusing you of being a guru.
Remember, there are a lot of other newbies around as well. Even though you don't know as much as those you look up to, there are still others greener than you are that will ask you for advice.
The main key to starting any new business is simple. Perseverance.
Don't give up if you've got a good concept. It does take awhile to become recognized and build a solid reputation. Your business is an investment in future. Build it carefully.
Joe Bingham, Editor of the NetPlay Newsletters Want MORE articles like this delivered REGULARLY? Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: http://www.netplaynewsletters.com Need To Publish Your Own Ezine? I'll Write It For You and Show You How to Make It Successful! http://www.netplaynewsletters.com/publisher.html