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4.) Emotional headline Example : "Discover how you can retire within just one year and relax at a white, tropical beach with a longdrink in your hand and no financial worries anymore!"
How do you transfer these existing headlines into your new moneymakers ?.. Most of these headlines follow certain rules which can be easily copied and replaced with your own ad information.
So if original headline is "How to build your first website without any knowledge of HTML ! " , you'll have :
- How to.........without
Change : ===> "How to save on your taxes without using illegal tricks !"
You haven't copied idea of original headline, just structure behind it and that is no plagiarism ...! You'll find that over and over again in advertising. So why shouldn't you use this method, too ?
Or let's take headlines of four examples above, you have structures :
a.) - If you are not ....., and ......... , I'll ...........
Change : ==> "If you are absolutely not convinced of this product and you think it has not helped you , I'll refund you with three times of original price you paid for it."
b.) - Are you really .....(+Action) ! Change : ==> "Are You Really Making Enough Money In Your Present Job? Join Our Company XYZ And You'll Know What Our Co-Workers Earn...!"
c.) - I am (...name) and I really love Change : ==> "I am Mitch Cassidy And I Really Love This New Software Program by Software-Wiz - It's So Easy To Set Up, Even I, As A Computer "Newbie", Can Do This !"
d.) - Discover how .......and Change : ==> "Discover How You Can Start Your Own Home-Business And Earn Money From It In Less Than 30 days !"
Keep your headlines savely stored and categorized, and you will get new ideas anytime you need them. You don't even have to pay for it...
Article by Detlev Reimer. Feel free to use the article with these bylines included. Detlev has just finished creating his first product, a database program for Internet marketers which will help you to save and organize e.g. your advertising, customer and contact data. For further details, please visit : http://www.promobuddy.com/ . Sign up for his newsletter at http://www.internetmarketing-success.com/ .