4.) Emotional headline Example : "Discover how you can retire within just one year and relax at a white, tropical beach with a longdrink in your hand and no financial worries anymore!"

How do you transfer these existing headlines into your new moneymakers ?.. Most of these headlines follow certain rules which can be easily copied and replaced with your own ad information.

So if original headline is "How to build your first website without any knowledge of HTML ! " , you'll have :

- How to.........without

Change : ===> "How to save on your taxes without using illegal tricks !"

You haven't copied idea of original headline, just structure behind it and that is no plagiarism ...! You'll find that over and over again in advertising. So why shouldn't you use this method, too ?

Or let's take headlines of four examples above, you have structures :

a.) - If you are not ....., and ......... , I'll ...........

Change : ==> "If you are absolutely not convinced of this product and you think it has not helped you , I'll refund you with three times of original price you paid for it."

b.) - Are you really .....(+Action) ! Change : ==> "Are You Really Making Enough Money In Your Present Job? Join Our Company XYZ And You'll Know What Our Co-Workers Earn...!"

c.) - I am (...name) and I really love Change : ==> "I am Mitch Cassidy And I Really Love This New Software Program by Software-Wiz - It's So Easy To Set Up, Even I, As A Computer "Newbie", Can Do This !"

d.) - Discover how .......and Change : ==> "Discover How You Can Start Your Own Home-Business And Earn Money From It In Less Than 30 days !"

Keep your headlines savely stored and categorized, and you will get new ideas anytime you need them. You don't even have to pay for it...

4.) Create different tracking links (which lead to your sales letter) for each single ezine you want to submit your ad to.You must be able to determine exactly which ads (headlines) are successful, and where responses come from or you will shoot in dark.

You can use free services for this : http://www.hypertracker.com/ and http://www.linkcounter.com/ are both excellent free services.

5.) Use one and same headline for all your free ezine ad sub- missions and send out your free ezine ads to at least 10 ezines ( you have to subscribe to them first...) .

There are a lot of ezines which give you free subscriber ads if you join their mailing list. Look for publications with at least 1000 subscribers; you want to be sure that enough people really read your ads.

6.) Compare number of clicks . Choose most successful ezines. Now send 5-10 different headlines to be published in next issue and one and same ad copy to these ezines. Determine your "winner" -headlines (2-3) .

If you want to refine success, you can take "winner"- headlines and use two other ad copies as well to see if results change .

7.) By now, you should know which headlines work and you can change to paid forms of ezine advertising. Order Top Sponsor Ads and Solos in ezines with high circulation (5000+ subscribers) and use your "winner" - headlines .

If you get a lot of clicks but no sales, try changing your body copy and your price as well. Maybe your price is just too low and people think that something with such a low price can not be of any help for them. Or it is too expensive and people can not afford it.

You can find out by :

TESTING, TESTING and, you will guess it : TESTING...!