How To Maximise Your Customer Flow

Written by John Stanley

Continued from page 1

You need to consider what arerepparttar common products onrepparttar 150123 majority of your customers shopping list and then place these products at regular intervals aroundrepparttar 150124 store. The aim is to bouncerepparttar 150125 customer aroundrepparttar 150126 store.

For example:-

Shopping List Items:

1.Milk4.Toilet Paper 2.Bread5.Detergent 3.Sugar6.Coffee

These shopping list items are often called “anchor” products.

6.Maximiserepparttar 150127 Use of Your Sign Lines

Sight lines are important in all styles of layout, but are far more important in a boutique layout than in a grid layout. Positive, appealing sightlines will draw customers around your store. Sightlines should use colour, lighting and product effectively to drawrepparttar 150128 customer throughrepparttar 150129 store.

7.Develop Destination Department

Develop destination departments inrepparttar 150130 corners of your store and atrepparttar 150131 furthest points fromrepparttar 150132 entrance and exit. Promote these departments and become famous for them.

Examples of these are:-

The Power Tool Department(hardware) The Seedling or Bedding Plant department(gardening) The Ski Department(sports cloths) The In-house Deli(supermarket)

Management Memo

Many retailers are opting for high gondolas – well above eye level. There are of course advantages and disadvantages with this concept and these are worth reviewing.


Back up stock in ‘onrepparttar 150133 floor’ and is always in sight allowing for better stock control and perhaps les labour intensive in terms of replenishment (avoids double handling to some extent).

Out of stock at lower selling levels can be replenished quicker by ‘pulling down’ back up stock. Lost sales are often averted whenrepparttar 150134 customer seesrepparttar 150135 line onrepparttar 150136 top shelf that has not been replenished below.

Visual impact and merchandise statements can be more effective.

The range appears to be greater even though in fact that may not berepparttar 150137 case.


Lighting of lower shelves is more difficult and thus merchandise visibility may suffer.

Aisles need to be wider than eye level height fixtures to increase merchandise visibility – 7’ wide would be a suitable average width.

There is a tendency to an overwhelming ‘tunnel effect’ and classifications are not as easy to find due to inability to see throughoutrepparttar 150138 store.

Shoplifting is more likely forrepparttar 150139 same reason.

Back up stock above 6’ can readily become untidy and lack cohesiveness withrepparttar 150140 lines below.

Ref Peter Lalchford, Merchandising Hardware and Electrical

The above is an article from John Stanley’s best selling book Just About Everything a Retail Manager Needs to Know. John Stanley Associates produce an e-newsletter specific to retailing, this includes innovative ideas and advice to help you grow your profits. If you would like to receive a regular copy please visit or email us on

Are you sick of the Financial Insecurity of Fluctuating Seasons and Income?

Written by Mandy Nield

Continued from page 1

Firstly, real estate investing builds not only income for now (assuming you buy cash flow positive properties), but will also prepare you for a comfortable retirement. As a bonus, you also getrepparttar capital increase (real estate is said to double in value every 7-10 years approximately), as well as tax advantages. And if this isn’t enough, then you can also use other people’s money to acquire it and pay it off.

Sounds like a winner all around, don’t you think?

Not convinced yet?

Well, how could we use our fluctuating income to our advantage? As farmers, on a good year we could put money in a ‘mortgage offset account’ or just pay extra offrepparttar 150122 loan. This would reduce your interest payments. In a bad year, you can redrawrepparttar 150123 extra equity you have inrepparttar 150124 property, or properties. This investment vehicle can be used totally to your advantage (check with your accountant or tax advisor though).

I really could go on for ages about this brilliant opportunity because I am so passionate about it and it has been our saving grace overrepparttar 150125 last couple of years as well as having comfort in knowing that we’re planning for a secure financial future.

I really hope you have got some benefit out of this article, at least be inspired to check it out further. Good luck in your enterprises, whatever you do, and I hope that this year is a great one for you!

Mandy Nield is a recognised authority on the subject of investing. Whether you are a fully experienced master craftsman or a raw apprentice, you will learn exciting and achievable ways to improve your saving and invest profitably in real estate, to secure a financial future.

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