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Now here's big secret...when you are building websites for Internet Marketing, lots and lots of people are going to visit your site...and not all of them are going to contact you as a lead. Not ever. Got it?
Are you not good at writing content for your website? Hire a writer. There are plenty on elance as well. By way, you're not going for Pulitzer. Just create meaningful content for your intended audience and leave two dollars words at home.
Once you have a website, go to Google, FindWhat, SearchFeed and other PPC Search Engine Internet Marketing services and create classified ads for your site. Read up a bit before you do. There are some great resources on Intenet for writing great ads. A few of my favorites are listed on my site. Your ad should have a great title. The title is arguably most important part of an ad. If you're using Google, you're very limited in number of characters you can use so say what you mean. When you use other PPC services, they tend to give you more space to write. That's ok. Keep it simple and to point.
Here's next big tip. On Internet, you are doing what is called "direct marketing." Direct to whom? Direct to person interested in what you have to offer. Speak to them. The Internet is all about direct advertising. Putting a hand puppet on a 30-second TV commercial does not generate kind of interest that you will generate by speaking directly to person who is typing phrases realing to YOU in search engine.
As you start to build traffic through PPC, you should also start to get found through Search Engines. Watch your logs and see how people are finding you. When your search engine traffic is about equal to your PPC traffic, you may want to consider slowing down your PPC spending. The more you can do for free, more profit you get to keep. Again Traffic Secrets program is really amazing in way it breaks this down into a specific plan you can apply again and again.
Entire articles can be, and have been, written on individual subjects mentioned in this article. My hope is that you have enough to get started thinking in right frame of mind. The Internet is about content. There is nothing unethical about marketing on Internet. Provide value for type of people you want as a lead and let them find you.
Until next time.
Dave Saunders is a business consultant and published author. The original and expanded article can be found here. http://www.endless-abundance.net/articles/internetmarketingmastery.php For additional information on business coaching, or if you would like to know more about an emerging trillion dollar industry visit this address to request free information. http://www.endless-abundance.net/gk