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Local paper. Get a price quote from your local paper. Small town publications will usually cost less than $500 dollars, while metropolitan areas can run as much as $2000.
Mailers. Direct mail is always a popular choice, but tends to cost a bit more to execute. Consider forgoing expensive four color brochure in place of a targeted letter, hand signed. They cost a lot less to reproduce and tend to draw more attention than a mass mailer. Postcards are also an inexpensive way to reach a large group of people. Consider sending your mailers to pre-existing customers or you can buy a targeted mailing list from companies like www.infousa.com.
No matter what method you choose, try to get your campaign rolling 2-3 weeks prior to seminar. The marketing pieces should be in their hands within that time, anything before or after will likely go unnoticed.
Now that you have attendees, you need to focus on seminar itself. There are many barriers to adult learning, but they are easy to overcome. The main one that I have come across has to do with format of class. You want to create an environment that will encourage teamwork and participation. The instructor plays a huge role in overall feel of seminar. They need to guide students to right answers, allowing them to try to find answers in their workbooks or among each other. When creating a workbook, keep sentences short and to point. Avoid grammatical errors and long drawn out paragraphs. When possible, use bullet points to break up large amounts of data. If subject warrants it, add plenty of graphics or screenshots. Over 65% of general population is visual learners, so make sure to give them plenty to see.
Last but not least, focus on seminar itself. Donít get caught up in catered lunches or complex setups. Offer tea and coffee and plenty of breaks throughout day. They are there to learn and hopefully give you their money, rest is just details!
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