Use search engines effectively. If building a highly focused, relevant site to display your products and services gets you to first base with search engines, then building "bridge" pages will get you rounding third and headed for home!

The term "bridge page" characterizes a web page that focuses on one keyword phrase throughout entire page. You should build dozens, if not hundreds, of these pages, each of which focuses on one keyword phrase a potential customer would use to find you in a search engine. You should then submit these pages to individual search engines and monitor them for traffic they produce.

Accept Change As a FACT of Life! Understand that creating a successful online business requires commitment to a process of constant promotion and continuous education. You must stay current on cost- effective search engine and directory promotion techniques for driving traffic to your site as well as any factors specifically affecting your industry online.

Accept fact that change happens online at two speeds: fast and faster! Just when you think you have everything figured out, a search engine changes its rules, or starts charging for services, or goes from important to irrelevant in blink of an eye.

Your ability to predict change, master it, and "roll with punches" will determine your long-term success or failure online.