Reward referrals generously.

Action 6.

Treat people right. Be there for them long after sale. Care about each client. You've heard this before: "People don't care about how much you know until they know how much you care!"

Let Golden Rule govern your attitudes, your thoughts, your words and your actions.

Action 7.

Don't sell. Instead, market. What's difference? This: Selling is persuading someone to buy your wares. Marketing is creating conditions under which buyer is attracted to your offer and decides on their own motion to invest in what you offer. How do you do that? PR. Advertising. Word-of-mouth. In words of Walt Disney,

Do what you do so well that people can't resist coming back for more and telling their friends to do same. __________________________________________

These 7 stratagems are some of methods I've used to move myself from unknown journeyman speaker to respected, successful, well known marketer of Speaking Success System. You can do same.

Success in your field is at hand for you now. You can have it if you want it--and you've got to want it enough to have it.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at:

Rules of thumb: When stationary, you should be able to see contact point of rear wheels of vehicle in front on road. When moving, leave two second between you and vehicle in front.

Moral of this driving lesson - don't box yourself in otherwise you'll be watching it happen and there is not a thing you can do about it.

And remember … if you don't see it coming, you can't react to it.