I also offer other products that compliment my item. Some might be free bonus incentives, others might be add on products to increase a customers initial purchase with me. If I'm selling a book on ice skating, I wouldn't stop there. I might offer ice skates, winter wear, and smaller reports that compliment my main product. I could sell my ice skating by itself, and also offer a combination package that gives them my main book plus additional reports.

The third step is to offer affiliate services and products that you can't provide on your own. An example is I offer a manual on a home business that would require customer to use copying service. So, I also recommend an online copy place that gives me a percentage of sale from each of my referrals.

Step four is to outline benefits for every product or service you offer. Even outline benefits of affiliate programs so that customers will feel desire to click on link you provide.

And finally, I offer an affiliate program for my own products. Anyone referring a customer to my sales page gets a 50% cut of sale. And it cost me very little time or labor to maintain, but adds monthly sales to my bottom line that I wouldn't of made otherwise. You can set up your own affiliate program through http://www.clickbank.com as well as sign up to offer other products.

Let me tell you from personal experience, it is extremely frustrating to get to a website without a method to contact a *real person*. Sometimes, websites (especially corporate variety) are designed to answer frequently asked questions, but not unusual ones.

A short time ago, I was in need of an antivirus program for an NT server. Many antivirus programs are designed to work with NT workstations, but not servers. I learned that hard way - by buying software and being unable to install it. (I later discovered they all have "corporate" versions of their websites offering their server software, but there is no link to corporate websites from their consumer-oriented websites.)

It took me weeks to get through to any of major antivirus software vendors to ask them about NT server software. With Symantec, I was completely unable to find an email address at which I could contact a real person. Their menus excluded my question for their feedback forms. Neither was I able to find a phone number on their website - I had to search software manuals from products I had bought previously.

If one antivirus vendor had gotten back with a straight answer to my question in a day or two, I probably would have purchased their product before others responded.

Needless to say, it left me with a very sour opinion of Symantec. I will probably never buy another Symantec product for my own business, nor recommend them to others.

Don't let this happen to you! Offer as much contact information as possible on your website, and have real people respond to it in a reasonable period of time.