If you don't design pages yourself, make sure you closely WATCH your web developer -- professional graphic designers are notorious for producing bloated sites (which in turn fail to produce sales). Ask him (or her) to optimize every image to keep loading time of your key pages below 20 seconds, even on those slower modems. Yahoo loads up in 6 second -- believe it or not, that's your competition!

The bottom line? Keep in mind that only when your visitors stay, your sales can grow!

4. Assurance they'll be satisfied with product

Because Internet is so fast-paced and anything that's on it could easily by a lie, potential customers are terribly wary of being over-hyped about a product and being let down when they finally buy it.

That being case, if you can offer customer a guarantee that they'll be satisfied or they'll get their money back, then you can close more sales because you've assured them of their satisfaction. Additionally, a free trial if possible is a good idea here.

5. Appearance of a good foundation and reputation

The customer has absolutely no idea who you are and how you'll treat them. So, at all times make it clear how they can contact you and that you'd love to hear from them. You can do so by creating two pages on your site: an "About Us" page and a "Contact Us" page.

I'd also like to note that depending on what type of product you're selling, it may be appropriate to give as much information you can on product. (Technical details, documents, layouts, lists of features, etc.) A good rule of thumb is that more information, better.

However, keep in mind that last thing you'll want to do is drown your visitor in information. The key here is catering to your target audience. So, use your good judgment to determine what needs to be on site, but if in doubt, put information on site.

(Also, it should be noted that it's relatively easy to determine if addition was a good one - through some simple testing, determine if your site's effectiveness increased, and if it did, you made right decision.)

Add five key pieces above to your site and you'll see an increase in response rate and overall effectiveness of your site. I guarantee it!