How To Make Your Sales Letters Bullet Proof

Written by Mike Jezek

Continued from page 1
Most companies with a winning sales force have a team come in and create answers to every possible objection a prospect may raise. And they create what's called a Script Book. In fact, companies with top-notch sales teams keep their Script Books secret. Some even place their Script Books in safes. Why? The scripted answers to every objective Mr. Prospect may raise are worth their weight in gold if their answers to a prospect's objection works. In direct sales, you must become a master of knowing every objection your prospects have and be able to articulately overcome every one of those objections. And so it isrepparttar same with copywriting. Copywriting is nothing more than salesmanship in print. When you craft copy that overcomes objections, you're going to be light years ahead of your competition. Most people won't even takerepparttar 108178 time to do this! Your homework is to knowrepparttar 108179 objections your market has, like you knowrepparttar 108180 back of your hand, and craft irresistible answers to overcome those objections. After all, if everyone of Mr. Prospect's objections are overcome, logic would tell him he should invest in your product or service. Get to work.

YOURS FREE! Get a free evaluation of your sales letters and direct mail. Find out where your copy is weak and what you need to immediately do to make it sell more. No obligation. Here's my website: Go ahead and find out where your copy is weak and whether it's going to work. After all - it's free! -Psychological Sales Letter Specialist (TM) Mike Jezek. Copyright 2002 Mike Jezek. All rights reserved.

Getting people to part with their money, the old-fashioned way.

Written by Walter Burek

Continued from page 1

7. Be short. Research also shows that people won't read long letters that look hard to read, with long, black, solid blocks of text. Better to use short paragraphs that make your letter look more inviting, and easy to get through.

Use simple words and use jargon sparingly. Write in crisp, short, snappy sentences. Even sentence fragments.

When you're writing a sales letter, you're trying to communicate with your readers, not impress them with your grasp ofrepparttar American language. Remember, you're writing to sell, not impress.

8. Be free. Give something away. A free trial, free shipping, even free literature you may have printed for another purpose. It has been proven, time and again, that adding something free adds tremendously torepparttar 108177 power ofrepparttar 108178 sales letter.

9. Don't let 'em get away. Followrepparttar 108179 advice inrepparttar 108180 previous eight tips and you'll find yourself writing letters that will capturerepparttar 108181 interest of your readers. But you can't just let them nod in agreement, and do nothing. After all, it's human nature for most people to procrastinate. You can't let them offrepparttar 108182 hook. The successful letter writer tackles inertia and creates a reason forrepparttar 108183 prospect to act –– and to act now. Ask her to tear off a reply card, check a preference, paste a sticker onrepparttar 108184 phone or calendar, or answer a short quiz. There are probably dozens of other simple devices you can think of. A reader who starts to do something with your mailing is a good bet to end up being a reader who buys something.

10. P.S. Don’t forget a postscript. A postscript is an opportunity to restaterepparttar 108185 offer, to create a sense of urgency with a deadline, to offer a special premium or to remindrepparttar 108186 reader of an important detail. And mayberepparttar 108187 best reason for using a P.S. is that so many professionals have proven that it works.

Walter writes, edits and publishes "Words @ Work", a FREE bimonthly newsletter of advice and information about writing that works. Subscribe by visiting or via e-mail to:

Walter Burek is an award-winning copywriter who learned his craft at some of the finest advertising agencies in the world, and has been a writer and Creative Director on some of advertising’s most important accounts.

Currently, he offers freelance copywriting services through his company,

Walter also writes, edits and publishes Words@Work, a newsletter for marketing communications professionals.

    <Back to Page 1 © 2005
Terms of Use