How To Leverage Your Business Into High Profits With Easy-To-Use Referral Marketing Strategies And Systems

Written by Matt Hockin


Continued from page 1

* A financial planner gets 65-70% of his new business from referrals and now only spends 10% of his time onrepparttar phone trying to get appointments.

* A computer software company now gets 35% of new business from referrals and made an extra $200,000 from just one direct mail piece sent to his list of referral prospects.

* A newly-opened skin care business launched into high profitability and perpetual referrals with just one innovative referral marketing system.

The above examples are impressive, andrepparttar 121575 fact is, any type of businesses or professional practice can use referral marketing to drastically increase their leads, clients, and profits for little or no extra marketing cost.

Referral Marketing Tips:

Increasing clientele and customers with referrals is a simple process, but it is amazing how few companies realizerepparttar 121576 upside potential. This is because very few understand how referral marketing works. For example, many people think that generating referrals means asking their clients these intrusive questions:

* "Do you have anyone to recommend to me?" * "Whom do you know that could use my product?"

These questions will NOT convince anyone to refer ANY business to you. The following is a list of general tips on how a referral marketing system works:

1. Position yourself as unique in your industry 2. "Wow!" your clients with an excellent product or service 3. Actively trade referrals with your contact and clients 4. Make referrals a condition of doing business 5. Offer your clients discounts on your products/services for referrals 6. Give incentives for referring business to you

Conclusion:

If you wish to leverage your business into increased profits and sales, as well as reducerepparttar 121577 amount of money and time wasted on not-so-profitable tasks such as cold calling and prospecting, then referral marketing is almost alwaysrepparttar 121578 first place to start for any business or professional practice.

Matt Hockin, Interactive Marketing, Inc. For detailed case studies of the referral success strategies above (and many more), plus specific information about how YOU can set up innovative, yet easy-to-use referral marketing systems, visit our free consultation page: http://www.publicityadvisor.com/consultation.html


It's Time To Get Respectable!

Written by WebSite101


Continued from page 1

Web luminaries attending and speaking atrepparttar conference and participating inrepparttar 121574 launch of WAIM included attorney Jonathan Cohen, ICANN board member (Internet Corporation for Assigned Names and Numbers) and Detlev Johnson, moderator of I-Search marketing discussion list and VP of Position Technology.

Representatives from Inktomi, About.com, GoTo.com, FindWhat and The Open Directory Project addressedrepparttar 121575 assembled group of web marketing professionals atrepparttar 121576 event providing valuable insights into effective web marketing techniques while attendees gathered good information onrepparttar 121577 latest technology. Included was a new piece of hardware dedicated to what has been dubbed "Packet Sniffing," a technology that is not only claimed to efficiently analyze and track traffic upstream ofrepparttar 121578 server, but apparently increase server efficiency and use of resources.

The event was sparsely attended, as have been all DotCom conferences so far this year, but those who bravedrepparttar 121579 clanging slot machines and elderly retirees wanderingrepparttar 121580 Casino were rewarded with some excellent advice and valuable networking opportunities with fellow marketing professionals. Business cards changed hands at a record pace and partnerships were established between complimentary businesses while software to power site search and forums was discussed inrepparttar 121581 foyer.

Organizers Svanberg and Josefson are looking forward to hostingrepparttar 121582 next U.S. version of their conference atrepparttar 121583 same venue in 2002 and hope to have firmly establishedrepparttar 121584 clout ofrepparttar 121585 World Association of Internet Marketers by then. Membership can be applied for by visiting http://SearchEngineForums.com and going torepparttar 121586 WAIM Public Forum for updates and contact information or by contacting Lennart Svanberg by email at: mailto:lennartsvanberg@lennartsvanberg.com

WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet Subscribe address mailto:WebSite101-subscribe@listbot.com articles available: http://website101.com/freecontent.html


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