The visualization above was open-ended. I just suggested what to imagine and you did rest. You created mental movie or scene. You used your inner senses, past experiences and future visuals to experience it how you wanted to. It happened so quickly that you weren't consciously aware of it. I also suggested that you should relax; relaxation is one of key ingredients used to open up your prospect's subconscious mind to be receptive to your suggestions. People often relax by getting com- fortable, closing their eyes, wearing loose clothing, etc.

Sometimes it might be difficult to anticipate which mental suggestion will trigger your target audience to buy. You should study, survey and communicate with them regularly to know which images will persuade them to order your product. The more targeted your suggestion, less distance it needs to travel to reach their subconscious mind which means it will persuade them more quickly.

When you trigger your prospect's imagination they can go into a flow state or zone. It's like when you are totally focused on a movie or thought and you don't pay attention to anything else. You have no time awareness, just like in your subconscious mind. This flow state can lead them right to your ordering page!

3. Allow your prospects imagine that you're leading them to a better life. Most people like to be lead. They often choose to be followers rather than leaders. That is why it is important to use action commands in your ad copy. Your copy words must become leader to get them to take action. Examples of action commands: Order Now! Improve Your Business! ----