1. http://www.getresponse.com - Most online marketers used this service. You pay monthly to them for providing service. The most important feature is that you can personalize your autoresponder with your visitor?s name. They also provide a free service. The only catch is that there will be an ad in your email.

2. http://www.aweber.com - One of first companies to provide autoresponder service. Try to visit their site if you want to learn more. Basically, it offers same kind of service as getresponse.com.

3. http://www.autoresponseplus.com - You only need to pay one-time fees for this service since software will be installed on your server. It's great in you don't want to pay high monthly fees. The only drawback for Autoresponseplus is that you need to have a little bit skill on how to install cgi (Common Gateway Interface) on your server.

Enough talking. Let's continue.

After you have your own autoresponder, place your free article in this autoresponder. Now, you need to advertise your autoresponder address in classified ad website. Don't put your email address but your autoresponder address. The best part with this technique is that you can capture you visitor?s email. You can contact them again and again if you have any offer in future.

Technique #4: Deliver informational pack Ezine/newsletter

People surf net to look for information. Out of 100, only 3 people surf net to buy something. But others are doing some research or try to find something informational.

With this keep in mind, you can attract people to come to your site if you can deliver them timely information. By producing timely information, you glued these visitors to your site preventing them from going elsewhere. This can be done by giving them free newsletter or Ezine.

This is not an easy task because there is abundance of free information on net. You need to give them something different from these 'free' stuff. Try to provide something unique in your Ezine. For example, if you're publishing music Ezine, try to make a deal with music label so that you can give special price to your subscriber. Make sure your subscriber cannot get this of kind if deal in other place. If you can create this unique proposition, you're already on top of world. Your Ezine will spread like fire. More people will come to your site to subscribe your unique newsletter.

Technique #5: Offer affiliate program

This is greatest FREE traffic generator technique out there. With this technique both parties win; you and your affiliate program participant. You get more traffic and sales, they get more money from referral commission.

This topic is really a large topic. I can write a whole e-book about how to create a successful affiliate program. But, I'll discuss basic thing about affiliate program in here.

Basically, to create an effective affiliate program, you need to create an interest for your visitor's to join your affiliate program. You can do this by giving them high referral fees and marketing tools for them to use. Above all, you need to make them easy to promote your product or service. Don't make them do all hard work. It is your job.

The next thing you need to do is to motivate them to spread word about you. Contact them in a timely manner. Don't forget them after they've joined your program. Make them feel special. In fact, they are special since they are one who will do promotion and advertising.

A well designed affiliate program can increase your website traffic and sales by unimaginable amount. But again, you need to devote all you effort in this technique if you want to have a successful affiliate program. Don't do it half way. Even if you've to work 18 hours a day to create your own affiliate program, it's really worth it in future. The payoff is going to be thousand times your initial effort.

All of these techniques are free. You don't have to spend a dime on them. Try it on your site. I've tried all these techniques. And they work!

As a personal example of necessity of continual advertising, I found a local pizza place through our local Pennysaver. They run same ad every week. After a couple of months of scanning periodical for investment opportunities, I ended up ordering pizza from this place. Their food turned out to be great however, I did not write down number. Their advertising worked, they recruited a customer.

However, next week I was in same scenario and was craving their pizza. I flipped opened Pennysaver looking for their ad so that I could get number and order dinner. That week they had discontinued placement and their as was not running. Instead of going to hassle of calling information or opening a phone book, that night I ended up grabbing a bag of chips and proceeding with my routine of looking for deals in Pennysaver. They lost a sale simply because they discontinued ad placement and I, like most people, didn’t have motivation to go searching for their information.

To summarize message, repeat your advertising enough to make your customers know where to find you. They will call when they are ready.

Step 4: Tracking Response: If you are spending money advertising your services, you should be able to know exact response per ad you are getting. With that in mind, find a way to track calls to your specific advertisements. For me I use different telephone numbers for different ads. Also, know circulation of your advertisement so that you can gauge how well masses respond to your message. Finally, know what return on investment you are getting for each month’s worth of advertising. More to point, know how much money in form of deals or purchases is coming in as a result of your advertising.

In summary, make sure your print advertisements and classified ads speak to your prospects’ emotions. Include a call to action in your ad, and always include a way to track your response. Finally, remember that you must run your advertisements often to grow response that you need.

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About Barrett Niehus: Barrett Niehus is a principal in IP Ware Real Estate Investment Software http://www.realtysoftware.org and a part time real estate investor. Mr. Niehus has served as a marketing consultant for a number of product launches and has written extensively on the topics of marketing, sales and business development.