Have you ever heard saying that, 'like attracts'? This means that things of similar attributes attract themselves.

If you are radiating enthusiasm, it will attract you to whoever reads your newsletter. But if you are writing your newsletter with disinterest, anyone who reads newsletter will also be disinterested. And a disinterested subscriber will surely not buy anything from you or through you.

It is also very important for you to maintain a very steady contact with your subscribers. You should make it a constant habit to send out your newsletters at exact time your subscribers would be expecting it.

It would be wrong of you to delay your newsletter and keep your subscribers waiting for it. Many of them would lose interest in newsletter and even take you as being unserious. More so, you should occasionally send them personal messages to give them impression that you care for them.

I use this technique during festive periods such as Christmas to send out goodwill messages to all my subscribers. This greatly creates a sense of care on your side and your subscribers will be quick to notice it.

This is true because first battle you have to face in trying to sell anything to anyone is 'getting person to feel comfortable with you'. As soon as you are able to get person to feel comfortable with you, you will be able to sell to that person.

So, by creating such a feeling of care, you can get your subscribers to love you and feel comfortable with you.

There are even some newsletter publishers who ask all their subscribers to send their dates of birth to them. These newsletter publishers then send each of subscribers' personal birthday cards and messages. Such newsletter publishers record increased sales from this gesture alone because it shows subscribers that, 'hey, this guy cares'.

One of such newsletter publishers even got an email from one of subscribers he sent such birthday card and message to. She was so filled with joy and gratitude for that simple gesture because she did not receive any birthday message from any other person.

So, such tiny personal gestures from you as a newsletter publisher can help to increase your sales by building credibility and trust between you and your subscribers.

There are software programs that can even help you to automatically send out personal goodwill or birthday messages to thousands of your subscribers. This will greatly ease stress of sending each subscriber an individual message anytime it is his or her birthday.

With these few techniques you can be guaranteed of an amazing increase in sales using your newsletters.

===== Ron Pioneer Learn more about opt in list building and newsletter publishing from my website: http://www.affila.com/ =====

In addition, your articles can be used to successfully promote your ezine.

Add a resource box to your articles that shares with your readers main benefits of subscribing to your ezine, and then get word out about your articles by submitting them to article directories, article announcement lists, and to other ezine publishers.

6. Set up joint ventures with other ezine publishers.

You could swap classified ads or sponsor ads with ezines that reach your target market. You could also trade ezine recommendations with publishers that run ezines that you enjoy and who also subscribe to your ezine and enjoy your publication.

In addition, try swapping articles with other ezine publishers, where you agree to run another publisher's article in your ezine in exchange for that publisher doing same for you.

7. Publish testimonials.

Post testimonials for your ezine on your site from your satisfied readers. Include your subscriber's name and website address to increase your testimonials credibility.

In addition, include testimonials in your ezine from people that have benefited from your products or services. This will help you to get more sales by increasing your subscriber's trust in you and your business.