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Chris McClean has created a service that connects web site owners with free courses. http://7LessonCourses.com lets you choose course you want to offer, insert your ad in course, then gives you a simple sign-up form to put on your site.
In case you want to create your own course, here are mechanics:
1. Pick a problem that lots of your customers struggle with. In my business big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively.
A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet Iím plugging my ads here and there during course).
Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about.
2. If you donít write or have time to pen your own articles, look for others who have written on topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit).
You can also quote article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote.
Be careful not to use so much you give away her entire article and spoil her ability to sell information.
Email is by far most popular feature of Internet. Use your own email course to build an audience and promote yourself as someone who knows their field.
Kevin Nunley provides marketing advice, promotion packages, and copy writing. Get his series of free email courses at http://DrNunley.com/freecourses.htm Reach Kevin at mailto:firstname.lastname@example.org or 801-328-9006.