** Visually attractive ** Easier to read ** More clearly understood

8. Don't overdo attention getters. Too much bold type, underlining or all upper case letters makes your message harder to read. Use them sparingly to highlight important benefits or features.

9. Eliminate anything cute, clever or humorous. It diverts reader's attention away from your message.

10. Keep your message positive and upbeat. Positive copy usually produces better results than negative copy ...except in politics.

11. Make sure your message flows smoothly. Readers should be able to visualize what you're saying without noticing words you're using to say it. Keep them engrossed in your message.

12. Avoid sensation and hype. They lower your believability and cause you to lose sales. Tone down any claims that sound exaggerated -- even if they are true.

Compare sales copy you are using on your web pages and sales letters with 12 strategies on this list. Revise your copy to implement those you overlooked. You'll enjoy an immediate increase in number of sales they produce for you. Then save this list and use it as a guideline next time you create (or pay someone else to create) new sales copy.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

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In this coming year work as much on BE-ing kind of person you really want as you do on DO-ing your business.

BE.... and Do and Have part will follow as naturally as night follows day. That is a Law of Prosperity! And it works just as surely as Law of Gravity does.

Right now, write down who you really want to Be.

Next prefix it with I AM

I AM a highly successful network marketer I AM financially free I AM a kind and loving person I AM healthy, wealthy, and wise I AM an important person I AM...you fill in blanks

Never consider yourself in terms of who you were.... think of who you want to be.

Prosperity is a Choice. A choice only you can make for yourself.

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Setting goals will rarely work if a person is still operating under an "old image" of who they are.

Change Image of yourself first, then once you see yourself and believe yourself to BE person you want to be.....you will have no difficulty in setting and attaining those goals.

You Deserve whatever you want in life. If for any reason you somehow feel you are un-worthy to receive what you want - GET OVER IT QUICKLY -

We at ChooseToProsper are rooting tremendously for you during this year.

Please write us and tell us any of your ideas on how we can improve and better help our readers.