How To Guarantee Your Success - An Amazing Secret Used By Professional Investors

Written by John Colanzi


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If Melvin Powers doesn't know in advance which ads will be successful, how can you or I?

We can't.

So what'srepparttar secret?

Effective money management.

You must learn to effectively use your "war chest."

Control your assets correctly and you will succeed.

Here are some simple rules for effective money management:

1. Never spend money on an ad campaign, unless you can afford to lose it.

2. Always keep money in reserve. Don't let one marketing campaign empty your war chest.

3. Whenever you have a successful promotion, use part of your profits to capitalize on a winner.

Learn to manage your money and watch you profits soar.

On Wall Street they have a saying, "Cut your losses and let your profits run."



John publishes the "Street Smart Marketing" newsletter. Subscribe now and receive access to our Free Internet Marketing Library: http://johncolanzi.com/freeware.html If you enjoyed this article you can view more of John's articles at: http://www.internet-profits4u.com/content1.html


Your 2002 PR Plan Blueprint

Written by Jerrilynn B. Thomas


Continued from page 1

6.) Repackage Your Products and Services

Revamp your products and services every three months to emotionally appeal to your target audience. "Package" two or more of them to fill a particular need or want. Giverepparttar "package" an attractive name based onrepparttar 121596 need or want that it satisfies. Create a press release to announce your new "package".

7.) Partner with Three or More Businesswomen to Create Joint Press Releases

Open yourself up to several new audiences by partnering with three or more businesswomen to write joint press releases. Select noncompetitive businesswomen who cater to your target audience. Report niche online news related to interest to your target audience. There are a lot exciting news happening withinrepparttar 121597 online women's community. Share it withrepparttar 121598 offline world.

8.) Create an Online Award to Boost Traffic

Offer your visitorsrepparttar 121599 chance to win an online award --repparttar 121600 most resourceful site; online volunteerism; best site design; etc. Stipulate thatrepparttar 121601 graphic award must be linked back to your site. Craft a press release to promote your award program.

9.) Develop a Monthly Tip Newsletter

Experts give away tips to demonstrate their skills. It keeps their business on their target audience's mind. Put out a quick one paragraph newsletter every month.

10.) Turn Your Web Site into a Community Resource for Your Target Audience

PR savvy businesswomen build an audience of followers around them who need their products and services. They might not need you today but one day soon they will need to hire you. Offer them real membership benefits -- networking, discounts, newsletterd, advertising, etc. -- on your site.



Jerrilynn B. Thomas Public Relations is the virtual boutique PR firm catering to the specialized needs of micro-businesswomen. ontact Jerrilynn B. Thomas at pr@jerrilynnbthomas.com for a complimentary PR consultation to plan your 2002 PR strategy.


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