How To Give Your Visitors A One-Way Ticket To The Shopping Cart

Written by Lynne Schlumpf

Continued from page 1

Stuart J. Agres references Puto & Wells by describing this phenomena in his book “Emotion in Advertising: Theoretical and Practical Explorations”. Mr. Agres says, “A transformational advertisement is defined as "one which associatesrepparttar experience of using (consuming/owning)repparttar 109063 advertised brand with a unique set of psychological characteristics, which would not typically be associated withrepparttar 109064 brand experience torepparttar 109065 same degree without exposure torepparttar 109066 advertisement" ( Puto & Wells, 1984, p. 638).

It is essential therefore, that your advertising copy transforms your prospects. You must be able to incite certain emotions in them they believe your product gives them. They must be made to feel they would not feel these emotions if your product was not in their possession.

Have you ever read sales copy that just swept you away? You look up from your computer screen, not realizing you have been mesmerized forrepparttar 109067 last few minutes or so, carried away by great copy. It is usually a great story of some kind, with emotional curves in it, that sweeps you away from reality for awhile.

After reading this type of copy at least once in your life, you’d recognize good copy anywhere. We’ve all seen it. Words are so powerful, they can make us feel hurt, scared, happy, sad, or any other variety of emotions.

If you’ve ever read a Stephen King novel, you know what it’s like to be carried along by a writer. The fear you feel is so real, you sometimes have to pull yourself out ofrepparttar 109068 book to turn on a light inrepparttar 109069 room to keeprepparttar 109070 monsters away!

The best copy I have ever read is a personal story that travels along very quickly, telling a compelling tale that concludes withrepparttar 109071 happy ending of whyrepparttar 109072 product was necessary for happiness or security.

Decide what emotion you would like your product or service to fulfill. Tell your prospects a wild tale filled with strong feelings. They’ll stick with you long afterrepparttar 109073 sale.

Lynne Schlumpf is Editor of Seed Your Web and the author of a new book "The Little Website That Could". The book's official site can be surfed to here:

Electronic Payment Services: Money Still Exchanges Hands, it Just does so Without ever Touching a Palm

Written by Merle

Continued from page 1


Free to register and use, Yahoo allows you to accept payments with American Express, Discover, Mastercard, or bank transactions from your existing offline account. They do have a monthly transaction limit of $1,000.00 for all transactions.


Boosting over 20,000 users Emoney Mail's service is not free to use. They charge $1.00 to send money and transactions are limited to $500.00 a day. The only way to send money is using your Visa. No Visa, no money for you....that reminds me of an old Seinfeld episode, but that's another story.


This service charges 3.5% of total, plus .35 to move funds to your bank account. Transactions are limited to $250.00 a day. Only two ways to send money with this one; Mastercard or Visa. One nice perk of this service is they'll pay you $10.00 for every person you send to them who registers. Not a bad referral program, if I do say so myself.


This is E-Bay's service and isrepparttar preferred method to use if buying or selling on their auction site. No registration is needed for auction buyers to use this service, but sellers must register and pay .35 per transaction for amounts up to $10.00, and .35 and 3.5% for transactions over $10.00.

Transactions can be paid using Visa, Mastercard, Discover, or online check.

As you can see, buying and selling online no longer requires you to have a merchant account, which levelsrepparttar 109062 playing field for home based businesses to accept online payments. Many electronic shopping carts are starting to implement PayPal as a payment option when checking out of online stores.

Now there's no excuse for not paying your debts on time. You may not be able to touch it, but believe me, "virtual money" is just as good asrepparttar 109063 real thing. Being paid electronically might not feelrepparttar 109064 same as someone placing "cold hard cash" inrepparttar 109065 palm of your hand, but it's still there: you just won't have to wash your hands as often.

Merle "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more For advertising information send mailto:advertise@ezineadauction.c

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